Industry Trends: Map D and ARway Make Augmented Reality a Reality for Events

Have you ever heard someone say, “If it weren't for tomorrow, it'd be the future today” or “The future is unwritten?" Well, dear readers, when it comes to the use of augmented reality (AR) technology in the events space, that future is now!

The natural fit between AR and events is something to be explored and celebrated. AR is so well suited for expos, trade shows, conferences, and festivals. Basically, anywhere large groups of people come together in a flexible space, AR can make a difference. It adds big value to event management software by providing wayfinding meta maps, engaging spatial experiences, and deep location intelligence. It is making groundbreaking new experienceswith no programming required.

A Total Package for Event Management Solutions

Event management companies of all sizes are turning to Map D and ARway, both from Nextech AR Solutions, to make their trade shows, conferences, festivals, and other events sizzle. Map D, which has long been a well-respected product for association event management, has blossomed when combined with ARway. ARway is advanced AR technology that makes creating rich experiences easier than ever.

Map D

In one recent case, Restaurants Canada (RC) used Map D and ARway to manage its event, which is one of North America’s largest hospitality industry conferences. They were able to add delicious layers of richness to the attendee experience. So how big was the team and how did they do it? Oh, just two people with a smart phone.

Just as the use of AR and other advanced technologies for events and tradeshows has evolved over the past few years, so has Map D. It was once a niche product tailored mostly to association events and tradeshows, festivals, and expos that needed an easy way to sell booths online. Now, with the development of new features needed to optimize and enhance complex contemporary events, it has matured into the total package for event management.

No Special Equipment or Expertise Required

Some of the key features in Map D that event managers are coming to depend on are attendee ticket sales, interactive floor plans; online booth sales, real-time event updates; management tools for exhibitors, sponsors, speakers, and sessions; location-based content and notifications; and (of course) the ability to easily create compelling AR experiences.

ARway is the secret sauce behind creating those experiences. It’s a no-code spatial technology platform that allows anyone to tap into the creative potential of the metaverse. Creators and users alike enjoy the powerful potential of the technology. People stay engaged with AR content longer than any other type. More than a billion people use AR on a regular basis, a number that will only grow. For events, AR is a game-changer. It opens the door to so many critical capabilities - from virtual signage, to wayfinding, to location-based popup information. While it’s easy enough for anyone to create these experiences, custom development offers an even wider array of rich experiences and services.


Sponsored by Map D and ARway 

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact