I am often asked what giveaways are the most popular at trade shows. Event managers feel they should offer something but they are at a loss of what will draw people in so they can talk to them. However, they find that while giveaways were a good draw in the past, many of today’s show attendees are not interested in them.
The Center for Exhibition Industry Research (CEIR) has released its second and third fact sheets in its 2018 Attendee ROI Playbook series, a multiple fact sheet series that identifies general attendee practices and insights on differences by specific attendee categories.
SISO, The Society of Independent Show Organizers, the largest association of the leading for-profit trade and consumer show organizers, unveiled the nominees for its sixth annual “Event Innovation Battlefield.”
The nominees this year are Conference Pulse, Everthere, Lennd, Preview and qual.ai.
Businesses large and small present their latest and the most futuristic gadgets at the biggest confabs like the Consumer Electronics Show (CES) and Integrated Systems Europe (ISE) each year. Over the last decade or so, LED has made its market in digital signage industry owing to low cost, better quality, smart fixtures and greater efficiency.
The Kentucky International Convention Center (KICC) opened its doors on Aug. 6 after a two-year renovation and expansion. The new build has increased KICC’s contiguous exhibit space by more than a third.
LIGHTFAIR International, an largest annual architectural and commercial lighting tradeshow and conference, will continue its management contract with International Market Centers (IMC) following the merger between IMC and AmericasMart Atlanta (AMC).
When planning an event there is one element that can make a huge difference to the atmosphere of the occasion – the lighting.
The right lighting will direct attention to the most important areas of the space, create the desired mood and ultimately set the scene for the occasion, whether it is a conference, a trade show, a corporate occasion or a private party.
To find out more about how lighting can make – or break – an event I spoke to events planners Julie Girgenti, owner of Exceptional Events and Ellen Davies, owner of LND Events. Here’s what they had to say:
At its second run as the official event app for Project Anime, the annual conference for anime convention organizers, Allcal Events made yet another splash with attendees and show organizers alike.
Held July 3-4 at the Westin Bonaventure in downtown Los Angeles, Project Anime precedes the popular Anime Expo, held annually at the Los Angeles Convention Center. Both events are run by the Society for the Promotion of Japanese Animation (SPJA).
The International Association of Exhibitions and Events selected Don Pazour as its 2018 Legend of the Industry.
He will be honored during this year’s Krakoff Leadership Institute (KLI) Aug. 5-6 at the Savannah International Trade & Convention Center in Savannah, Ga.
Virtual Reality (VR) is a powerful sales and marketing tool, and with a little planning, it can help your company become the focal point of any event. Of those that try VR, 81 percent say they tell their friends about the experience and 79 percent seek to try it again. These numbers illustrate the massive advantage VR has on every other form of media. It is fully immersive and therefore, the most engaging platform for trade show pitches.
