Las Vegas Restrictions on Large Gatherings Eased to 50 Percent Capacity

On Friday, Nev. Gov. Steve Sisolak announced he is further loosening restrictions on large gatherings, including meetings and conventions, entertainment venues and large group gatherings by increasing capacity to 50 percent March 15.

The state also will streamline the process for submission and approval of large gatherings.

Best Practices to Exceed Expectations with Your 2021 Virtual Event Strategies

Submitted by mswenson@tsnn.com on Wed, 03/10/2021 - 22:28

Major live events are where sales conversations get jump-started — those major venues where marketing, product and sales teams engage with hundreds or thousands of prospects and customers. However, for the first half of 2021, virtual events will be the norm: 95% of enterprises are now implementing virtual events and webinars (compared with less than 25% before the pandemic).

5 Questions With Bizzabo Co-Founder Alon Alroy

Good luck trying to have a conversation about events in 2021 without using the word “hybrid.” The consensus is that a vast majority of conferences, conventions and trade shows will incorporate a virtual element when returning face-to-face, most convening in-person for the first time since 2019. Dig beyond that general thought process, though, and the specifics are a bit hazy. “There’s a reason you’re hearing about those generalities,” said Alon Alroy, co-founder, CMO and CCO of Bizzabo.

3 Experiential Marketing Techniques to Embrace In 2021

Submitted by lpsavas@tsnn.com on Tue, 03/09/2021 - 11:41

Before the pandemic, brands were investing in the consumer experience more than ever. Pop-up shops, interactive ads and more helped brands deepen their connections with customers, which is critical because nearly three out of four consumers believe real-life connection is essential to companies’ success.

New Study Launched to Explore Gender Inequality in Meetings and Events

While a faculty member at East Carolina University, Dr. Alleah Crawford taught courses in event management. She joined the Association for Women in Events as a board member to build connections for her students.

The association may no longer exist, and Crawford is now professor and associate dean for academic affairs in the College of Human Sciences at Auburn University in Alabama, but the work done by both remains of utmost importance to an industry trying to match its talk about diversity and inclusion with action. 

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HERE, EVENTS HELP YOUR COMPANY AND THE COMMUNITY
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.   
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