HCEA Launches New Look with New Logo
April 27, 2015
The Healthcare Convention and Exhibitors Association has launched a new look to further support their enhanced member benefits, education and support for professionals in healthcare exhibit marketing, according to the association.
HCEA’s brand new logo features three squares in three different colors representing the three member types Regular, Associate and Supporting.
“As the three squares in the logo come together as one, so too, do the three HCEA member types for our programming and events,” said Mike Pennington, executive vice president for HCEA.
By re-introducing the brand, HCEA is positioning itself as a leader in exhibit marketing, understanding the marketplace and future potential to better support its members well beyond 2015, according to association management.
The new logo was unveiled a few months before the HCEA Annual Meeting kicks off June 20-23 in Denver, Colo.
HCEA is the only professional association solely dedicated to improving the field of healthcare exhibit marketing.
Through education, networking and events members are given a chance to share ideas, analyze trends and find ways to effectively market face-to-face.
Each year, HCEA provides research on the state of the industry and the top 50 medical meetings, as well as creating a directory of U.S. medical meetings, giving its members data by which to strategically map out their yearly marketing plan.
Since 1930, HCEA has provided healthcare exhibitors, medical associations, and suppliers a forum for the exchange of mutually beneficial information and ideas.
HCEA offers its members a continuing opportunity to become more knowledgeable in their profession through meaningful communication, the exchange of ideas with other members and the many services provided exclusively to HCEA members.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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