What Mobile Users Really Want
June 1, 2015
2015 will be considered a watershed year in the history of mobile devices. This is the year when mobile adoption finally has surpassed PC adoption, something experts had been predicting since at least 2010.
This also is the year when leading search engines have made serving mobile users their official priority. Web and app design teams now are putting in special effort in adopting emerging best practices to ensure that the needs of the ever growing number of mobile users are catered to.
However, there still is a lot of confusion about what mobile users really want. It also doesn’t help that there is a plethora of research out there that is often counterintuitive and conflicting.
Before your team gets into deep discussions about design and features, here is a quick primer on the top three things that mobile users really want.
1.Access to both Mobile App and Responsive Website
While a mobile app provides quick access and high interactivity to existing customers who are already invested in your brand, a responsive website will enable your brand to continue to serve a broader category of current and new audiences who will search and find your content organically. Key thing here is that, under the hood, the mobile app and website should sync with each other seamlessly since users will also switch from one to other depending on what they need.
2.Speed
Sometimes, while putting in a lot of focus on adding new features in mobile apps, brand owners forget the simple fact that mobile users need quick and fast access to information. Apps that take too long to download, update or sync and gobble up bandwidth without the user being aware of it – all of these frustrate users and convert them into brand antagonists, instead of lifelong fans.
3.Ease of Use
Fancy touch screens and built-in interactivity in popular mobile devices often tempts designers into creating workflows that require re-learning on the part of users. This frustrates the vast majority consumers who are accessing your mobile website or app for that one thing that they needed to do quickly. Mobile users will value quick access to essential tasks through streamlined workflows over any other service that your mobile website and/or app may provide.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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