Tarsus Partners with Hong Kong-based Association on International Electronics Circuit Exhibition Shenzhen
September 21, 2021
London-based Tarsus Group entered into a partnership with the Hong Kong Printed Circuit Association (HKPCA) to be a supporting organization, and together with other organisers, will jointly produce the world's leading printed circuit board event, the International Electronics Circuit Exhibition Shenzhen (The IECES Show), from 2022 onwards.
This is a significant move for Tarsus, which has an established history of partnering with associations on several of its leading events, including the Labelexpo Global Series, A4M and Hometex, as well as working with event partners to bolster operations, uplift marketing processes and increase global reach.
“The HKPCA and the China Printed Circuit Association (CPCA) have jointly created and nurtured a hugely successful event,” said Tarsus CEO Douglas Emslie.
He added, “The Asia-Pacific region is dominating the global PCB and EA markets and we look forward to further develop and internationalize the event from next year onwards. Tarsus will deploy our experience, global resources and network to deliver growth and value for our partners and the industry as a whole.”
The IECES Show was first launched as South China International Printed Circuit & Equipment Fair in 2002 and is now one of the leading platforms for the Printed Circuit Board (PCB) and Electronics Assembly (EA) industries.
The annual event showcases the latest technology, materials and production equipment solutions for the entire PCB industry supply chain.
The 2021 edition will see the exhibition move to a new location, the Shenzhen World Exhibition & Convention Center, where it will take place under the theme of "5G Connecting the World."
Canice Chung, chairman of the HKPCA, said, “We have been very impressed by Tarsus' track record of working with associations and developing events in China as well as internationally. We look forward to working with our new event partners to advance our growth plans and augment the event's position in the industry.”
The PCB market has experienced steady growth in recent years, with China accounting for more than 50% of the world's PCB production.
The 2020 event was an overwhelming success, according to show organizers, attracting some 431 exhibitors covering an area of 52,500 square meters and attracting more than 48,000 visits in attendance.
The turnout, in spite of the COVID-19 pandemic, highlighted the IECES Show's importance to the industry. The 2021 edition is set to bring the industry back together in even greater numbers.
Attracting even greater numbers of international attendees to the show, particularly in the wake of the pandemic as borders reopen, will be a key priority for Tarsus Group and their event partners.
Tarsus will begin to implement the internationalization strategy this year by collocating the 2021 edition of its Touch China event, which was recently rebranded as Semi-e, with The IECES Show. The complementary events showcasing the PCB, semiconductor and display technology industries are set to attract exhibitors, brands and visitors alike.
The association/for-profit partnership model builds on a trend across China and the U.S. as well, with more associations opening up to the idea of joining together with a for-profit on their events.
“Tarsus is an entrepreneurial business at heart, and as with our other acquisitions, we seek to retain and work with the current leadership and event teams—we want to focus investment and resources on building the event, creating new, diverse revenue streams and driving value for all partners,” Emslie said.
He added, “We see great value in partnering with associations overall, given their strong ties to their membership base and deep industry knowledge in their respective sectors. Tarsus protects the ‘By the industry, for the industry’ ethos protected and retains it at the core of the event and partnership.”
The International Electronics Circuit Exhibition (Shenzhen) 2021 is scheduled to take place Dec. 8-10 at the Shenzhen World Exhibition & Convention Center.
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