Reed Partners with COEX to Boast Franchise Seoul
November 11, 2015
Reed Exhibitions has signed a letter of intent (LOI) with COEX to co-organise the Franchise Seoul through the project-based joint venture (JV), which is expected to be concluded by end of this year. It is a bold leap forward for Reed Exhibitions in South Korea, following its successful JV partnership with K. Fairs Ltd., a local event organiser, to host Kormarine, the second largest maritime industry event in Asia.
Franchise Seoul 2016, will be held from 3rd to 5th March 2016, at COEX Center. Franchise Seoul recorded a steady annual growth of 8% since 2012. The show drew 10,739 trade visitors in the 2015 edition.
Speaking at the signing ceremony, Reed’s chairman, Mike Rusbridge, said, “The LOI between Reed and COEX formalizes a partnership that has truly exciting potential. It is another step along the road to expand Reed’s business within Korea. Our goal is to work closely with COEX to first optimize the results of this initial project and thereafter determine the best resources from both parties to build more world-class leading events in the region.”
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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