Reed Guanghe Exhibitions' China Golf Show Meets Growing Demand for Sport
February 11, 2013
To meet China’s fast-growing golf market, the 2013 PGA Merchandise Show – China / China Golf Show ("CGS") returns March 22– 24, with 30,000 square meters and 400 brands at the China National Convention Center in Beijing.
Reed Guanghe Exhibitions, the show’s producer, has the support of the PGA World Alliance, and is a leading platform for networking, trading and education.
The 2013 CGS will cover the entire supply chain in China - from golf equipment and accessories to golf technology and from golf course construction and maintenance to golf facility management.
It provides local and international golf industry professionals with an effective platform to learn about market trends, according to show organizers.
According to the Forward White Paper - China Golf Industry Report (2011), the number of golf courses in China reached 500 in 2010 and the number is expected to be doubled by 2020.
The market demand for personal golf equipment in China is expected to reach $1.4 billion by 2014. And by 2020, the number of golfers in China will increase to 20 million.
"We could not have imagined a more successfully assembled exhibition, not only for the industry, but also for the players and enthusiasts," said Jon Hunt, group director of the International Design Group.
He added, "We were so impressed with the show that our single booth of 2012 will be increased to a double booth in 2013 and we are already excited about returning. As a company, we are yet to crack the China market but now with a Chinese speaking director and with the help of golf exhibitions like this one, we are confident about our future business in China."
In CGS's 2013 edition, the 18,000 qualified visitors are expected to include 550 high-profile TAP Diamond VIP Club buyers.
TAP Buyers refers to top decision makers from real estate and golf courses and distributors with a clear buying intent and in possession of a purchasing list.
A total of 512 TAP buyers visited the show last year. This year, TAP buyers will amount to 550 at the China Golf Show.
Apart from the latest designs and technologies, the attendees also can benefit from the Demo Day, held at Beijing's golf clubs, as well as popular onsite activities including education seminars and PGA Main Stage clinics
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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