PCMA Launches New Crisis Communications Guide for Global Business Strategists
July 30, 2018
PCMA has launched a new guide for Business Event Strategists on how to confidently handle communications around a crisis situation.
Based on a 15 point toolkit, the guide will prove an essential aide for those involved in planning a range of events.
It focuses Business Event Strategists on the impact poor communications can have on a crisis – or a stressful situation. The critical role of upholding a brand or company’s reputation plays when things go wrong is intrinsically linked with a hard-working communications plan.
Today’s 24-hour news cycle means that opportunities for the wrong messages to leak out are ever-present, making communications planning an essential part of every event organizer’s role.
The actions the guide recommends are grouped in three phases; pre-crisis or day to day business strategic planning; during a crisis – who handles it and how; and post crisis – responsibilities, resources and recovery.
It stresses the importance of asking ‘what if…?’ across the business, making sure that plans can respond adequately.
The guide also addresses the importance of re-building a reputation post-crisis. Good communication skills are critical throughout the process.
The crisis communications guide will be distributed to PCMA’s extensive network of contacts throughout North America, Asia and EMEA.
Sherrif Karamat, president and CEO, PCMA said: “We all need to think about ‘Resilience and Reputation’ – the core of what any business needs to have – and how we build these to counter any threat. What happens at our events has a lasting effect on our brands. This guide helps prepare event organizers to ensure a positive and long-lasting brand reputation.”
The full guide can be downloaded from the PCMA website at pcma.org/crisis.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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