The Next Phase of Trade Show Management Innovation
October 25, 2015
As event organizers work through the various stages of adoption of technology for managing their trade shows and conferences, they realize significant incremental benefits, including reduced human error, more data integrity, fewer man hours required for data entry, and better, richer data for decision-making.
This is especially true for teams managing multiple shows spread over different geographical regions, across different months in the year as well as across many years.
Global administration of multiple applications across multiple shows allows organizers to manage all of the applications being used for all the shows in a portfolio from a single dashboard. A centralized management solution provides many inherent benefits to event organizers, including:
1. Greater control over data. Global administration systems enable organizers to consolidate data from multiple applications and multiple shows into a single database to eliminate redundancies, and provide real-time management and reporting capabilities.
2. Better decision-making capabilities. Being able to distill large amounts of data down into specific data points (the pace of registration, the status of booth sales, etc.) for multiple shows through a single dashboard increases the organizer’s decision-making power.
3. More control over access to information. Maintaining one central system for data makes it easier for organizers to transfer data to outside applications, such as a mobile app, and monitor logins so that individuals—contractors or other software developers, for example—can only access the information they are authorized to obtain.
4. Enhanced historical insight. Having easy access to data from multiple years and multiple shows helps organizers put milestones into context, apply resources where needed, and revise programming strategies if required.
What began in the early years of automation as a faster, more efficient way to work has evolved into a way for event organizers to gain a competitive edge. With more data available from more sources, event organizers need to move beyond the digitization of workflows toward the harvesting of insight. Global administration is opening doors to better trade show management and events that meet the needs of changing exhibitors, sponsors, and attendees.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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