Informa and Zhanye Form a Joint Venture to Launch WOC Asia

December 1, 2016

Informa Beijing and Shanghai Zhanye Exhibition Co., Ltd have formed a joint venture, Shanghai Yingye Exhibition Co., Ltd, to launch the World of Concrete Asia, which will showcase a full range of products from the World of Concrete, China Floor Expo (CFE) and China Mortar Expo (CME) brands.

The new partnership will begin from the next edition of CFE/CME fairs on, which will be held Dec. 4-6, 2017, in the Shanghai New International Expo Center.

The joint venture will expand the brand’s international reach and expand these leading construction and material industry trade shows in China and Asia.
 
World of Concrete Las Vegas is an annual international event dedicated to the commercial concrete and masonry construction industries.

Featuring indoor and outdoor exhibits with the industry’s leading suppliers showcasing innovative products and technologies, exciting demonstrations and competitions, and world-class education programs.

 In 2016, the exhibition drew 60,110 registered professionals, and featured more than 1,532 companies exhibiting across 150,000 square meters of space. The next event will be held Jan. 17-20 in Las Vegas. Other global events include World of Concrete India, and World of Concrete Europe.
 
“We are very excited by this partnership with Zhanye.  The combination of CFE, CME and the World of Concrete brands will make this a must-attend event for the construction marketplace for the domestic China and wider Asia markets,” said Tom Cindric, vice president – Construction & Real Estate, Informa Exhibitions. 

He added, “WOCA will showcase the latest developments across the globe on many aspects of concrete and construction technology that are applicable to the country and the region.”
 
CFE and CME are long-standing exhibitions in the construction and building materials industries in China and will attract more than 700 exhibitors in 34,500 square meters of exhibit space this year at the SNIEC, with a 40-percent increase, compared with last year, and 35,000 visitors are expected. 

“We are happy to form this strong collaboration with Zhanye. We believe, by merging our expertise in exhibitions and construction, and the local influence Zhanye has in the flooring and mortar industries in the country, the new concept fair will expand rapidly in the near future.” said David Bondi, COO – Asia, Informa Exhibitions.

In addition to adding more international exhibitors and visitors to the existing product categories, the cooperation will also expand the product offerings.

Jerry Zhou, founder of Zhanye, said he also is delighted by the creation of the joint venture. 

“Informa is one of the leading exhibition organisers in the world. Bringing them on board will help to upgrade the show concept and boost the fairs’ overseas profile,” he added, stating the organisers have already received positive feedback from exhibitors regarding being part of the World of Concrete exhibition family.
 
The first China Floor Expo was launched in 2004, and is the leading trade show focusing on floor industry in China. China Mortar Expo was launched in 2005, and has grown to be the largest and most influential trade show on building mortar, pre-mixed mortar and has attracted many world-renowned brands as long-term partners.

The continuous progress of urbanization pushed by the Chinese government has lad to a growing investment in public infrastructure and commercial projects across the country.

China is becoming the main driving force for new construction materials and technologies.

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact