Mar 27, 2018
The Center for Exhibition Industry Research (CEIR) has released the first study in its newest research report series for event attendee marketers, “How to Grow Attendance.”
Focused on planning and goal setting to help position an attendee marketing campaign for success, Report One: Planning and Goal Setting that Positions Efforts for Success provides benchmarks for all phases of a marketing campaign, documents the most popular attendee marketing approaches used by show organizers and pinpoints characteristics where attendee growth is achieved.
According to Cathy Breden, CEO of CEIR, the “… more
Mar 23, 2018
Cincinnati Magazine has purchased Cincinnati Baby & Beyond Expo from Hart Productions.
Set for Sept. 15-16 at the Sharonville Convention Center in Cincinnati, Ohio, the annual consumer show for moms, moms-to-be, parents and extended family attracts more than 10,000 attendees and more than 150 exhibiting companies featuring the latest in baby gear, clothing and accessories, along with onsite child and health care experts and interactive activities to keep kids entertained.
According to Ivy Bayer, publisher of Cincinnati Magazine, which has produced the expo’s program since its inception… more
Mar 21, 2018
The Expo Group, an exhibitions and events partner that invests in growth, is now accepting nominations from across the industry for The Expo Group Show Manager of the Year (SMOTY) Awards. The awards program annually recognizes great leaders in events and trade shows.
“Honorees of the SMOTY Awards wow everyone with their commitment, innovation and excellence,” said President and COO of The Expo Group Randy Pekowski.
He added, “This awards program is a way for us all to recognize people who don’t always receive accolades in the press or within our industry associations. By presenting these… more
Mar 21, 2018
Reflecting the dynamic growth of the manufacturing industry in Latin America, EXPO MANUFACTURA, the annual trade show and conference for the manufacturing and processing industry in Mexico, recently pulled off its largest show to date at CINTERMEX in Monterrey, Nuevo Leon, Mexico.
Held Feb.6-8 under the theme “Manufacturing 4.0: Maximum Productivity and Competitiveness,” the 22nd edition of the three-day trade show and conference boasted a five percent increase in attendance with more than 12,944 industry professionals and 336 exhibiting companies showcasing 600 brands and technology… more
Mar 20, 2018
Fairmont Austin, the brand’s second largest property worldwide, opened its doors on Mar. 5 – just in time for the 2018 South by Southwest conference and festival.
The long-anticipated property, initially scheduled to open in June of last year, supersedes the J.W. Marriott Austin as the largest hotel in Central Texas. It is also now the largest Fairmont hotel in the U.S.
With 1,045 guest rooms, nearly 140,000 square feet of meeting space and direct access to the Austin Convention Center via an elevated walkway branded as “Red River Canopy Walk,” the hotel will appeal to many organizations… more
Mar 19, 2018
Trade Show News Network (TSNN) is pleased to announce the release of the 2017 TSNN Top Trade Shows list in the United States.
Culled from show management and data supplied to TSNN, the list represents the top trade shows held last year in the U.S. ranked by net square footage.
The full, searchable list, sponsored exclusively by Expocad and the Orlando/Orange County Convention Center, can be found HERE.
The Association of Equipment Manufacturers’ CONEXPO-CON/AGG 2017 show snagged the No. 1 spot and spanned more than 2.67 million net square feet at the Las Vegas Convention Center.
In… more
Mar 15, 2018
While satisfying the needs of clients can provide a company with a genuine sense of accomplishment and purpose, there’s nothing like the heartfelt satisfaction that comes from helping to further an important cause – in this case, honoring the more than three million Americans who served in the U.S. Armed forces in the Vietnam War.
Exhibit design, fabrication and trade show management provider, Creatacor, had a chance to experience just that when it teamed up with the Vietnam Veterans Memorial Fund (VVMF) to create a new mobile replica of the Vietnam Veterans Memorial, “The Wall That Heals… more
Mar 14, 2018
South By Southwest (#SXSW) with its thousands of attendees in the interactive, tech, film and music industries is THE place for brands to roll out the red carpet and show off their latest launches.
This year’s event, held annually in Austin, Texas, did not disappoint, with several companies spending some serious cash to ensure they left an impression.
The ones that hit it out of the park took the time to figure out an actual ‘experience’ that attendees would have, something that trade show and event organizers, as well as exhibitors, could take a page from.
Here are the brand activations… more
Mar 13, 2018
NXT Events Media Group and Meister Media Worldwide have formed Meister | NXT LLC, a new joint venture dedicated to launching events in agricultural markets.
NXT Events Media Group is the events company led by industry veterans Britton Jones and Sharon Enright.
In their extensive experience in the events industry, Jones and Enright combined have produced more than 100 award-winning, world-class events.
They also have a strong track record of creating new events, having launched 15 successful new shows in their 18 years of working together.
In more than 150 countries, Meister Media… more
Mar 13, 2018
A marketing firm for trade associations and a special event rental company have made some strategic business moves this month.
Fixation Marketing has expanded its services, staff and resources through a merger with FORT Group, a full-service marketing agency based in Ridgefield Park, N.J.
Earlier this year, FORT acquired the company from Fixation President and CEO Jean Whiddon, who has worked at Fixation since 1993, acquired the company in 2000 and will stay on as brand communications strategist, which will allow her to focus on client relationships and business development.
“We are… more
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.