Google Gives Priority to Mobile-friendly Web Pages in Mobile Searches

April 26, 2015

Last week, Google made a significant update to its mobile search engine algorithm. To enable users to find sites that they can browse quickly on their mobile devices, the mobile-friendliness of a web page is now a crucial factor in Google’s ranking for mobile searches. 

To quote Google, “users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Google recommends webmasters adopt one of the following three ways to go mobile: responsive web design, dynamic serving and separate URLs.

But most importantly, irrespective of the approach they take, webmasters need to ensure that their websites do not include content that is inaccessible on mobile devices (e.g. videos or animations that need Flash plugins).

In addition, Google will penalize mobile pages that provide a poor search experience by demoting these in rankings or displaying with a warning in mobile search results.

Use this link to test whether Googlebot assesses your site’s web pages as mobile-friendly: https://www.google.com/webmasters/tools/mobile-friendly/

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.