Five Reasons to Let Your Event Management Software Company Build Your Event Website

July 5, 2015

In the old days, your event management software sat on one side of the “house” and your website sat on the other. The event management application came from one supplier. Websites, on the other hand, were built by a third-party website development company. It’s different today. One company and one platform can manage both sides of the house and make it so much easier for event planners.

1.      Data synchronization. One of the obvious advantages of keeping everything “under one roof” is the automatic synchronization of data. In other words, when updates—new exhibitors, conference agenda changes, etc.—are made in the event management databases, they automatically appear on the website.

2.      Application synchronization. One of the disadvantages of using different software solutions (apps) for event management tasks becomes apparent during updates of the different platforms. An update in one can cause the others to be temporarily incompatible. When you use a common platform, a platform-side upgrade updates all modules at the same time.

3.      Brand continuity. Even with a style guide (logos and colors), it’s difficult for event organizers to control the way in which the brand is expressed on pages linked to the website and powered by third-party software vendors. With a common platform, web visitors can go from page to page and have the same brand experience.  

4.      Single vendor. Building your website on the same platform that houses your event management solutions offers a number of practical advantages: familiarity with how the platform operates (there will likely be a common set of administrative controls for all modules), one team to work with when setting the system up or adding to it, and one company to deliver training, technical support and maintenance.

5.      Platform vs. application. Working in a platform environment is much different than working with multiple standalone applications. Applications are limited to a single purpose and may or may not function well with other apps. Platforms can house multiple applications and because they share a foundation, the apps work together.

All of the convenience of a single platform for your website and event management applications becomes irrelevant if you select a platform that doesn’t offer everything you need, the company is slow with updates, or the technical support is weak. When you consider a single platform, make sure you go with a company that delivers a comprehensive set of offerings, good technical support, and a reputation for innovation.

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Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.