Cutting Through Distractions to Gain Mind Share
April 12, 2014
After the winter many of us have had to endure this year, we wholeheartedly welcome warmer weather and outside activities. How do event marketers fight this additional distraction of “Spring Fever”? More time enjoying the sun could mean less time in front of the screen, which means less time for reading your emails, blog posts, social media posts and Website. Therefore, your message, presentation and timing have to be well thought out and well executed.
Based on Hub Spots Marketing Statistics, Saturdays offer the best click through email rates and 6AM is the highest ranking hour for a click through rate. Especially during vacation season, you may want to plan your emails for early mornings and possibly weekends when readers may be leisurely checking their email, rather than during busier times of the day and week when they may only have time for a quick scan of their inbox.
Email marketer Get Response reported that 23.8% of all emails are opened within 1 hour after receiving the email. Therefore, getting the timing of your email right is important. HubSpot found that 5-7pm is when the most B2B promotions get opened.
In addition, your subject lines need to be compelling and to the point. HubSpot shared an interesting statistic, “Secrets is the most clicked lead nurturing subject line word”.
Can you work ‘secrets’ into your subject line? On the other hand, you will want to avoid the words free, help and the use of exclamation points that turn readers away. Subject lines that are less than 50 characters usually perform better.
Considering mobile users is even more crucial as “80.8% of users report reading email on mobile devices” as reported by HubSpot. When designing your emails consider using responsive design, larger font, and larger call to action buttons to make it easier for your mobile readers.
The timing of your social media posts carry weight too. An article by Buffer, on Huffington Post, reported the following usage stats for social media sites.
- Facebook: Engagement rates are 18% higher on Thursdays and Fridays.
- Twitter: Retweets are highest around 5PM and B2B marketers get better engagement on weekdays.Users tend to use Twitter during their commutes.
As always, use these statistics as guidelines only. You will want to test your audience and see what messages and times give you the best results. Each industry and target audience has their own unique characteristics and habits that you will want to consider.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
Add new comment