News
Dec 16, 2020
Snowsports Industries America is hoping that a dual-pronged approach to updating two long-standing expos will create an avalanche of excitement.
In announcing its new strategy and rebranding of events, SIA is getting the ball rolling with a new immersive platform, Snowboundfest.com.
The website serves primarily as a showcase for two November events: Rockies and New England Snowbound Festivals. It includes a healthy dose of ski-related news, notes and interviews to maintain engagement with attendees. Event swag like ski hats and face masks (it is 2020, after all) is available for purchase in… more
Dec 15, 2020
Swapcard, an AI-powered engagement and matchmaking platform for events, announced the launch of their second in-house 3-day virtual event and show, Evolve 2.0, which will be held from February 23-25, 2021.
To attend, please register HERE.
Following the success of their first virtual event back in May 2020, Evolve: The Virtual Event for Planners, which built a community of more than 4,000 event professionals, Swapcard made the move towards a 365 platform with the Evolve Community Series.
The team has continued to release new content monthly and the community has continued to grow and… more
Dec 15, 2020
The U.S Travel Association has agreed to partner with Connect Travel for a multi-event trade show in Las Vegas, set for Sept. 12-22, 2021.
The centerpiece of the event will be USTA’s flagship IPW travel trade show, which will collocate with Connect Tour, Connect THRIVE LGBTQ Summit and eTourism Summit. IPW will encompass the Las Vegas Convention Center while the Connect events will be held at a property (to be announced later) adjacent to the facility.
“IPW has always placed a heavy emphasis on evolving along with the needs of our delegates, and 2021 will be perhaps the most important year… more
Dec 15, 2020
U.S.-based CLIPr was crowned the overall winner of the 2020 TechWatch Live Award, which was presented during IBTM World Virtual, held online Dec. 8-10. The platform beat out four other leading event tech companies for its achievements in addressing “Zoom fatigue” with its intelligent use of machine-learning and AI technology to provide searchable, personalized recorded video recaps and insights of online meetings, events and classes.
By analyzing recorded video content and highlighting key topics, CLIPr enables users to search and share important moments from an online event in a fraction of… more
Dec 14, 2020
How do you build a consummate event industry professional? Take an endless curiosity and a passion for learning and innovative thinking, sprinkle in an affinity for building relationships, bind it all together with more than 20 years of hard work and experience, and you end up with Liz Irving.
As executive vice president – head of marketing, technology and customer experience at Clarion Events North America, Irving oversees the strategic direction and integration of marketing and technology across the company’s North American trade show portfolio, including digital and virtual platform… more
Dec 11, 2020
'Tis the season for holiday work parties! In line with most of 2020, the festivities are going to look and feel quite a bit different. Why not one last Zoom call to ring out the year?
The challenge facing event planners is overcoming the most complicated aspect of virtual events—creating engaging teambuilding activities—so the party feels…well, like a party. After all, the ROI on a virtual gala is quite a bit different than an in-person event.
Networking and teambuilding are items 1) and 1a) on the agenda. The goal is to have fun and escape, albeit momentarily, the joys of working with… more
Dec 10, 2020
The Society of Independent Show Organizer recently collaborated not once, but twice, for its members in two valuable ways with Web Summit and its Founder and CEO Paddy Cosgrave.
In October, SISO Chair and Tarsus Group CEO Douglas Emslie interviewed Cosgrave as part of SISO’s high-value webinar series.
The talk - "Is Virtual the new Emperor's clothes? - Lessons from taking a major event virtual” - focused on the transition of Web Summit – the mega-event for the tech industry that runs annually in Lisbon, Portugal – to a virtual event that ran Dec. 2-4.
As part of the virtual event,… more
Dec 10, 2020
It’s not often you can put Trivial Pursuit, an MTV-styled workout and Spongebob Squarepants-themed yoga into one event, let alone of one sentence. Yet that sort of creativity is why Informa Markets is hailing the success of its month-long virtual Festival of Licensing in October.
Traditionally held over three days at Mandalay Bay Convention Center in Las Vegas, the 2020 Licensing Expo was entirely reimagined due to the pandemic. Rather than cram Zoom connections with attendees all across the world into a few days, Informa dramatically altered the scale and shape of the show.
The sheer size… more
Dec 09, 2020
Every winter in Las Vegas, buyers and sellers in the fashion industry typically converge for a week filled with a series of trade shows held throughout the city.
This February, however, due to the continued uncertainty organizers face on when they will be able to hold their shows in Las Vegas, three of the largest for-profit companies have banded together to move their events to Orlando’s Orange County Convention Center Feb. 9-11.
The collaboration between Informa Markets Fashion’s newly announced MAGIC Pop Up Orlando; a women’s and men’s apparel, accessories and footwear event - with US-… more
Dec 09, 2020
PCMA has acquired the Corporate Event Marketing Association, the premier community for event marketers, as a new, wholly-owned division.
The deal between the two organizations was signed after CEMA members voted overwhelmingly in favor of the acquisition. According to PCMA officials, the move will propel both organizations into an exciting new chapter as businesses and organizations adjust to the evolving role of business events in an omnichannel world.
“CEMA has been a leader in the event marketing space for more than three decades,” said Sherrif Karamat, PCMA president and CEO. “As part… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.