Experts & Opinions
Apr 03, 2018
The best events transcend engaging the audience – they make the subject matter and entire experience come alive. An increasingly popular method is projection mapping, a technique that upends all our memories of flat-screen home movie projections and creates 3D experiences like those at the Courtyard by Marriott Super Bowl Sleepover in New York City.
From theme parks to Super Bowls to brand activations, event organizers are increasingly incorporating the tech. Also known as spatial augmented reality or video mapping, the technique maps projected images onto nearly any surface, such as a… more
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Apr 02, 2018
Marketing your business at a trade show is one of the most effective ways to promote your business, but only if it’s done right.
Throughout a trade show, you’ll meet a variety of potential customers and clients, but you’ll be surrounded by competition, so you’ll need to make sure that you’re able to make yourself stand out from the crowd.
One of the best ways to do this is by writing effective marketing copy, perhaps in the form of brochures or flyers. This is a great way to inform and educate your leads and to help them remember you when they leave.
To help you perfect this unique… more
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Mar 27, 2018
With supple fabrics, charismatic hues and daring combinations of pattern and texture, exhibit and event décor design is both daring and demure in 2018.
Color and pattern trends that will dominate the year include Gray Seating, Bold Energetic Colors, as well as Graphic and Tropical Patterns. Design trends you can expect to find in 2018 are Luxurious Curves, Rich Textures, Modern Industrial Chic incorporating the 70’s vibe, and Powered Meeting Chairs.
Incorporating furniture design trends can keep exhibits relevant and engaging. Here are a few to consider:
Stark, angular furnishings are… more
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Mar 22, 2018
Digital transformation has changed today’s audiences. Consumers are more sophisticated and skeptical, preferring experiences over brands, moments over bargains. Legacy advertising and marketing no longer have that impactful reach. This consumer shift hasn’t just changed brand experience marketing – which makes events more personal and tailored – but also the way organizers approach sponsorship. More than ever, it’s crucial for show organizers to challenge traditional sponsorship programs and take those extra (nuanced and digital) steps to understand and offer features that make sponsorship… more
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Mar 20, 2018
Trade show professionals know that bigger booths tend to grab the most attention from attendees. A bigger booth means that massive creative displays can be set up, so visitors can’t help but gawk at the exhibit. Understandably, then, event marketers working with a smaller budget – and therefore a smaller booth – may sometimes feel a little disheartened, anxious that their humble little booth won’t reap a competitive return on investment (ROI).
But the fact is that bigger isn’t always better.
A giant highway billboard, for example, can bleed an advertising department of its budget – while a… more
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Mar 15, 2018
We work with a host of clients, helping them bring sometimes massive spaces at a single location or distributed over the globe into the digital world. The technology enables them to give anyone, located anywhere in the world, the ability to explore their space in virtual reality. Tens to hundreds of thousands of square feet – at your fingertips.
I got very excited when I saw how one client is using VR technology at a trade show, where they were able to “bring” their massive facility with them – in their pocket! Someone would walk up to their booth, strap on a pair of Oculus VR goggles and… more
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Mar 13, 2018
If you're going to exhibit at a trade show, then you need to bring your A game. More importantly, you need to ensure that you spend as little as you can while still making the biggest possible impression on those you meet. So, while it's a good idea to bring some extra business cards and that pop-up display that catches the eye of every passerby, here are some things you should avoid doing in order to cut down on the amount of wasted material, time and effort at your next event.
1. Useful Promotional Giveaways
If you're going to offer a promotional product, it's important to make sure it's… more
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Mar 08, 2018
One of the most common questions I hear when talking about data and events is “I have more data than I know what to do with, now what?”
It’s true that most events are not suffering from a lack of data collection or data being generated on attendees and exhibitors. But, many event organizers and marketers are still at a loss when it comes to developing insights and action using their data.
Where to focus first?
Most event data revolves around one of two groups: Attendees and Exhibitors. The logical place to start with data analysis is to focus on attendee data first. Attendee data tends to… more
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Mar 06, 2018
The Millennial audience is a subject of interest and wielder of influence for good reason. A Brookings Institution study predicts that Millennials will account for 1 in 3 American adults by 2020 and up to 75 percent of the U.S. workforce by 2025.
That ubiquity carries with it the ability to affect numerous industries, including live events. Our study with Ipsos and Crowd DNA found that in the past year, 89 percent of Millennials attended at least one event, up 7 percentage points from three years prior.
As the current crop of 20-36-year-olds extends its purchasing power, event creators need… more
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Mar 01, 2018
The Center for Exhibition Industry Research (CEIR) reported that for 83 percent of trade show exhibitors, a primary goal is to increase sales. Many exhibitors recognize the value participating in trade shows and conferences holds for driving sales. In its The Cost Effectiveness of Exhibition Participation report, CEIR stated that it takes an average 4.5 sales calls to close a sale without an exhibition lead versus 3.5 sales calls with one.
So, why aren’t more exhibitors leveraging leading-edge event technologies to increase their ROI? There is one technology in particular that significantly… more
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.