Experts & Opinions
Nov 01, 2018
When exhibiting at trade shows, vendors take pride in their products and booth design. The same can be said of the venues in which vendors choose to exhibit. As an exhibitor, there are many costs associated with proudly displaying your items at a show, meaning that it’s important for the venues to also reflect that same pride in their facility. No matter how carefully a facility is set up, unattractive flooring, whether carpet or concrete, can send a subtle signal of “we don’t really care.”
Few floors endure the level of punishment of a trade show facility or convention center, yet often… more
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Oct 30, 2018
Attacks on soft targets such as nightclubs, shopping districts and sports stadiums have become an all-too-common occurrence around the world. The recent gaming tournament tragedy in Jacksonville, Florida has shed new light on event and trade show security, prompting facilities managers to reevaluate physical security processes, technology and implementation.
While most large venues have security procedures in place, these procedures typically encompass base-level protection through a combination of metal detectors, guards, manual bag checks and hand wands. To combat the new threat landscape… more
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Oct 25, 2018
Melissa Goodman, American Urological Association (AUA) Programs Manager and her team member, Erin Nichols, wanted a better way to track learner retention at their Annual Meeting. They wanted to set up benchmarks that determine learner knowledge before, during and after each session.
Why track learner knowledge, retention and outcomes?
Before we get to the details, let’s first tackle why Goodman and Nichols wanted to track learner knowledge and retention.
Needs Assessment
The first reason they want to track learner outcomes is to identify gaps in knowledge and retention. This allows AUA to… more
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Oct 23, 2018
The rule of seven is one of the founding concepts of marketing. The principle states that a message must be received at least seven times before it really sinks in and drives the recipient to take action.
In alignment with this rule, Out of Home advertising is designed to reach people in multiple, organic ways throughout their day. Similarly, trade shows implement the rule when delivering multiple messages to event audiences. When combining digital marketing tactics with Out of Home media for trade shows, the desired seven messages can be delivered in dynamic ways.
Successful trade show… more
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Oct 18, 2018
No. 6 “Good, Fast, Cheap. Pick any two.” vs. Value
In project management, there is a tool known as “the project management triangle.” This triangle is used to show the opposition encountered between a project’s quality, time and cost.
The project management triangle’s meaning is very easily understood when it occasionally shows up on a succinct office sign that says, “Good. Fast. Cheap. Pick any two.” I saw this sign the first time — almost 20 years ago — and will admit to having one permanently hanging in my office. It’s a great reminder of one of the inevitable glitches of managing… more
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Oct 16, 2018
One of the most important factors for success at a trade show is making sure you reach the right people in the room. Statistics show that upwards of 80 percent of trade show attendees have buying power– but not everyone will be in the market for your particular product or service. So, how do you make sure you’re attracting the right visitors to your booth?
There’s a lot you can do before a trade show to help ensure the buyers you want show up, but one of the best tactics is to target them in your pre-show marketing efforts. Here are five steps to help you get started:
Segment your guest… more
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Oct 11, 2018
With so much color, noise and evolution in the event tech landscape, it is sometimes a challenge to answer the question of “how can I get my stakeholders to buy the ticket and take the ride.” Yes, it is true that “If you build it, some people will come,” however early adopters and innovators do not represent the bell curve that is often required for event technology to be truly impactful. As such, here are six simple steps to consider when you are looking to encourage technology adoption at your event.
1. Align Event Tech with the Objectives of Attendees and Stake Holders
The success of… more
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Oct 09, 2018
We hear it all the time: video marketing is the way to go to help your business grow. Millennials want video. Video is sticky and keeps visitors on your website, helps lower your bounce rate and increase your SEO. So, the question is: how do we get and use video in our marketing programs and trade shows?
One way to afford creating videos for your marketing content is to find as many uses for them as possible. You can create a video for your website and then do minor modifications to it so it can also be used in your trade show exhibit or include a link in your email marketing campaigns.
I… more
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Oct 04, 2018
Exhibiting at trade shows – how hard can it be? You just show up and talk to people, right? Actually, exhibiting is surprisingly harder than it looks. That said, trade shows still remain very popular (and even keep growing) because they can produce great results when done right.
If you’re exhibiting for the first time, we want to help shorten your learning curve with these eight tips you need to succeed:
1. Know what your goals are for exhibiting
Everything you do at trade shows should support your main sales and marketing goal. So, if you don’t know why you’re exhibiting, there’s no way… more
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Oct 02, 2018
Touch is one of the first ways we learn as children. Toddlers are practically obsessed with being able to touch and feel everything so they can learn more. This is because the ability to physically touch and hold something can help increase our interest and help us understand things better.
Touchable tech appeals exactly to this human nature to touch and experience things on our own. With simple solutions that engage more than just our brain but also our five senses, touchable tech is exactly what it sounds like: technology that you can touch.
This technology has been a growing event trend… more
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.