What's With the Rules?

May 19, 2012

Lisa Apolinski

Lisa Apolinski is a professional speaker, blogger, and digital strategist. With her company, 3DogWrite.com, she works with event managers to get their message to attendees, particularly through digital channels, on and off the show floor.

I read a LinkedIn post on the frustration we have all felt dealing with the never-ending list of rules and regulations for trade shows. I believe the post even asked, what is with all these rules?

Let me share some of my thoughts on that subject.

1. No room for interpretation. Let’s be honest – people like to ‘interpret’ rules in a way that benefits them. I can say that I have bent the rules to get six more inches on my structure and block a competitor’s sign – and I have seen the error of my ways. With years of experience in dealing with exhibitors’ behavior and having a written document, they are setting up expectations of the inflexibility that comes around trade shows. And it is a necessity, due to the next point I will make.

2. Common sense is not so common. Or in other words, people are not always bright. The worst part is we do not, as a society, hold people accountable for obtaining knowledge. That is why a cup of hot coffee has to say HOT – contents will burn. They have to have endless lists of rules that seem obvious because attendees will blame the convention center for not informing them. And so there is no question as to what is expected, the rules are listed so you cannot say ‘I didn’t know it.

3. Level playing field. One final item is to ensure that there is a level playing field for all attendees. I know I would certainly run amuck trying to get the best space and as much signage as possible in my booth. By establishing fair and standard ground rules, we all have to stay within those boundaries if we want to play. I have seen one booth nearly shut down because they didn’t adhere to the rules and they initially refused to adhere to them. By exhibiting and paying your fee, you are agreeing to a contract with the convention center and all the other attendees there – that you will accept and abide by those rules and regulations.

So, be happy that the rules exist. I would hate to be an attendee in the late 1800’s where anything was fair game and you can have a booth today and have a burnt down pile of dust tomorrow.

Rules are what keeps our trade shows a fun and pleasant experience for all.

Add new comment

Partner Voices

MGM RESORTS: HERE, CONVENTIONS ARE DO-GOOD AND FEEL-GOOD

MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting. At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas: Protecting Natural Resources MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction. Committed to Community Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs. MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations. Fostering Diversity & Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.

Learn More