Do you know your audience on social media well? Chances are your instinctive reaction to this question is – ‘Of course, we do’. But do you really know your audience demographics inside out? More often than not, social marketers tend to focus on people who proactively engage with their content. But if you are not delving deep into what drives and engages your entire fan base, then you may be missing out on big opportunities to find common ground with your followers and engage them with content that’s truly meaningful to them.

The Virtual Edge Institute (VEI) will be hosting their annual Virtual Edge Summit on Sept. 17.

This annual, day-long event delivers senior-level education for both meetings professionals who produce hybrid and/or digital events and those who desire to learn more about this advancing discipline.

Online virtual participants will have the opportunity to radically reduce their learning curve and get the latest industry insights and education.

Sessions on tap this year include:

The Virtual Edge Institute (VEI) will be hosting their annual Virtual Edge Summit on Sept. 17.

This annual, day-long event delivers senior-level education for both meetings professionals who produce hybrid and/or digital events and those who desire to learn more about this advancing discipline.

Online virtual participants will have the opportunity to radically reduce their learning curve and get the latest industry insights and education.

Sessions on tap this year include:

There are lots of reasons why event-technology companies fall by the wayside in the customer service department. Sometimes, they grow too fast and take on more clients than they can handle. Other times, they change strategies and your type of business is no longer a priority. No matter what the reason is, great customer service is the ultimate differentiator among competing companies. Here’s how to tell when your solution provider has moved on without you.

There are lots of reasons why event-technology companies fall by the wayside in the customer service department. Sometimes, they grow too fast and take on more clients than they can handle. Other times, they change strategies and your type of business is no longer a priority. No matter what the reason is, great customer service is the ultimate differentiator among competing companies. Here’s how to tell when your solution provider has moved on without you.

Analyzing your current data set by comparing it to a previous period or industry benchmarks can enable you to obtain constructive insights and establish meaningful correlations. It can also help you gain important insights as well as identify hidden trends which may be impacting the entire ecosystem around you.

When applied to your web analytics, comparative analysis can throw more light on conversions, device usage, and much more.

Here are three ways in which you can add context to your web traffic analysis:

1. Compare date ranges:

Analyzing your current data set by comparing it to a previous period or industry benchmarks can enable you to obtain constructive insights and establish meaningful correlations. It can also help you gain important insights as well as identify hidden trends which may be impacting the entire ecosystem around you.

When applied to your web analytics, comparative analysis can throw more light on conversions, device usage, and much more.

Here are three ways in which you can add context to your web traffic analysis:

1. Compare date ranges:

Last month, QuickTapSurvey and Infusionsoft announced a partnership that is aimed to help small businesses increase sales via their participation at exhibitions and events.

While custom lead capture and marketing automation tools are plentiful, many are priced out of the reach of the smaller exhibitors. Yet, small exhibitors make up a large percentage of exhibits at trade shows.

According to a 2012 Center for Exhibition Industry Research (CEIR) report, 61 percent of companies surveyed are considered small businesses, with fewer than 100 employees.

Last month, QuickTapSurvey and Infusionsoft announced a partnership that is aimed to help small businesses increase sales via their participation at exhibitions and events.

While custom lead capture and marketing automation tools are plentiful, many are priced out of the reach of the smaller exhibitors. Yet, small exhibitors make up a large percentage of exhibits at trade shows.

According to a 2012 Center for Exhibition Industry Research (CEIR) report, 61 percent of companies surveyed are considered small businesses, with fewer than 100 employees.

With the proliferation of mobile devices and the Internet of things, trade organizers and exhibitors are looking for new ways to leverage those devices to influence attendee behavior. The trick is in delivering an experience that attendees want vs. forcing an experience on attendees that only benefits the organizer or exhibitor.

Most apps and technology that propose to enhance your attendees’ experience and connect buyers with sellers fall into two distinct categories; active and passive technology.