Once upon a time, the American Quarter Horse Association relied on the antiquated method of using email to communicate with attendees and event staff during their world shows and events throughout the year.

As a result, the largest equine breed registry and membership organization struggled to provide real-time updates and other important notifications that were crucial to the success of their events.

By their very nature, face-to-face events tend to draw and bring out the best in people with extrovert personalities. However, as Susan Cain mentions in this now very popular TED Talk “The Power of Introverts,” introverts bring extraordinary talents and abilities to this world, and we need to pay attention to what they think and do.

Event personalization specialist Feathr has launched “Da Vinci,” a major new update to its award-winning event platform that empowers event organizers to create personalized event experiences through data, insights and communication. 

As the first step in realizing Feathr’s vision of shaping the future of the event experience, “Da Vinci” is Feathr’s most significant product update to date and official shift to the Event Personalization Platform, according to company officials.

The American Thoracic Society selected Sherpa Solutions to deploy its indoor positioning system at the ATS 2017 International Conference, which is on tap May 19-24 at the Walter E. Washington Convention Center.

The system will be deployed on multiple floors in all public spaces, including meeting rooms, ballrooms, exhibit halls and poster sessions.

The Orange County Convention Center has launched atlas3D’s MapSpacer technology for meeting space exploration, selection and event planning for complimentary use on its website.

By being the first convention center in the world to offer this cutting-edge technology, the OCCC has opened the door for show organizers, attendees and exhibitors to harness a more convenient, dynamic and streamlined way to explore the Orlando-based convention center’s facilities, grounds, surroundings, and myriad meeting and break-out spaces.

The global event management platform, etouches, has been acquired by HGGC, a middle market private equity firm.

HGGC’s investment will help the fast-growing event management software and sourcing solutions provider significantly expand its business in order to achieve a greater share of the $6 billion Event Management Software (EMS) and venue sourcing market, according to HGGC officials.

“We are very excited to partner with HGGC as we continue to enhance our offering and capitalize on the large whitespace in the market” said Oni Chukwu, etouches CEO.

Freeman has launched OnlineEvent, a new digital solution designed to help marketers and event organizers leverage content, expand their reach and create new sources of revenue.

Built on a robust online platform, the event-based content-monetization and eLearning web portal provides users with an end-to-end virtual event experience, from event venue to online for 365-day-a-year engagement, and provides a comprehensive solution from strategy and creative through technical and production support.

The American Thoracic Society has tapped registration partner Convention Data Services to provide beacon technology for ATS 2017, the annual conference the society’s 113^th annual conference, set for May 19-24 at the Walter E. Washington Convention Center in Washington D.C.

For the first time at ATS, CDS will provide the event’s 16,000 attendees and exhibitors with smart badges containing wireless beacons designed to gather data regarding session attendance, exhibit hall traffic, activity in satellite locations and attendance at special functions.

Every event marketing team has its own unique set of goals and challenges. But one common theme that we hear often, especially from marketers responsible for events that are still in the nascent stage, is that they are being tasked with increasing conversions with relatively low incremental investment in resources.

Unfortunately, there is no magic formula for meeting this challenge, but there are several techniques and best practices that can enable you to reach out to and connect with a wider audience without breaking the bank.

Imagine you’re a new attendee at a large trade show in a giant convention center in a city you’ve never been to before. Unlike many of your fellow attendees, you don’t know your way around the event or the venue, and even though you’ve familiarized yourself with the show directory on the event’s mobile app, you’re still feeling a bit lost and overwhelmed.