Harrah’s Cherokee New Convention Center and Renovations Elevate Mountain Resort

Located in beautiful North Carolina, Harrah’s Cherokee is the perfect mountain getaway with breathtaking views of the Great Smoky Mountains and new additions to its resort and conference spaces sure to elevate any meetings or event.

Completed in 2021, Harrah’s Cherokee’s latest $330 million expansion project introduced an entirely new fourth hotel tower, The Cherokee, as well as an additional 83,000 square feet of meeting space with the Cherokee Convention Center. The Cherokee tower brings with it 725 rooms and 70 luxurious suites spread out over 19 floors for a grand total of 1,800 rooms across the entire resort. The new rooms feature a sleek design with an earth-toned color palette and modern amenities. In addition to the new rooms, the expansion also brought with it a luxurious new lobby and lobby bar, a fitness center, a coffee & pastry bar, and a second pool.

Conventions, trade shows, banquets, receptions, and even the smallest, most intimate gatherings can find the perfect arrangement at Harrah’s Cherokee with its 130,000 square feet of flexible meeting space – including the Cherokee Convention Center. The resort offers a myriad of different spaces and configuration options for events, but the largest spaces include the following:

32,000-sq-ft Cherokee Convention Center ballroom with 22 meeting spaces
11,100-sq-ft Cherokee Convention Center ballroom pre-function space
33,000-sq-ft Cherokee Exhibit Hall
6,000-sq-ft Cherokee Exhibit Hall Pre-Function
13,801-sq-ft Council Fire Ballroom able to be reconfigured into as many as four ballrooms from 3,100 to 3,529-sq-ft each
16,815-sq-ft Event Center able to be configured in six different ways to accommodate 100 to 1,500 guests and offers four VIP suites, box seating, and more than 1,100 balcony seats.

Harrah

In addition to the new accommodations and meeting space, Harrah’s Cherokee has also opened several new restaurants as part of the expansion including Guy Fieri’s Cherokee Kitchen + Bar which includes the chef’s award-winning burgers and barbeque on the menu. Another celebrity chef has also made their mark on the resort with the opening of Gordon Ramsay Food Market which features eight dining concepts ranging from sushi to New York-style deli sandwiches and classic fine-dining fare. Longtime Asheville favorite, Wicked Weed Brewing Pub has also debuted a new location next to Harrah’s Cherokee Event Center creating the perfect after-event center with its bright and bold design, over thirty different beers, and live music on weekends.

An easy drive from many of the largest cities in the Southeast, Harrah’s Cherokee provides the perfect blend of majestic mountainscapes, luxurious new accommodations, and authentic Native American culture.

Partner Voices

MGM Resorts: HERE, Good Company Leads to Great Companies

HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates. Water Stewardship Efforts MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step. MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas. MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030. From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts. Caring for One Another MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include: Unserved perishable prepared foods from events Perishable unprepared food from MGM Resorts’ kitchens Nonperishable food items from minibars and warehouses The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community. Fostering Diversity and Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.

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