Experts & Opinions
Jul 20, 2017
When thousands of people attend a trade show exhibition hall with their colleagues, customers and client prospects, the good news is that there is a lot of sales prospecting and high-powered networking going on. The bad news is that you might have a bulky product to transport.
If you can take your products to a show in your own van, then this post might not be for you. But if you have a large item to exhibit or if you are exhibiting overseas, you may want to take the following ten tips and pointers into consideration.
Always Plan
First things first, the more time you have to plan, the better… more
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Jul 17, 2017
According to Exhibit Surveys Inc.’s annual Trade Show Trends report, 84 percent of exhibition attendees make or recommend final purchasing decisions at their companies. Therefore, failing to promote an organization’s event attendance effectively can factor to a colossal missed opportunity.
To maximize your event marketing and exhibition ROI, we’ve put together 3 essential tips you should implement when exhibiting at an industry event.
1. Creative CTAs Stimulate Interest
Calls-to-action (CTA) are integral to the success of all campaigns. A well-written and strategically placed CTA will convert… more
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Jul 13, 2017
There’s nearly an endless (and ever-growing!) supply of technology you can utilize at trade shows and events. However, having the latest and greatest tech doesn’t necessarily mean you’ll have a more successful event or get more leads at the show. In order to be truly great, event technology should be aligned with your event goals and used in a way that promotes engagement and interaction. It needs to compliment your brand vision instead of draw attention away from it.
Below are some surefire ways you can use event technology to drive attendee engagement:
1. Perform Interactive Product… more
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Jul 11, 2017
As consumers and attendees increasingly rely on smartphones and digital tools, marketers look to bridge the online and physical worlds to maximize engagement and create unique moments. Virtual and hybrid events offer the perfect solution by combining the best of brand experience with the digital engagement people crave. According to Market Research Media, virtual events will grow from $14 billion in 2018 to $18 billion in 2023, with a steady increase of five percent annually. Beyond effective marketing, going virtual is an excellent way to further monetize an event and efficiently reach… more
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Jul 05, 2017
Learn how to better engage trade show attendees by reviewing this telling research from CEIR about tactics attendees engage with on the show floor.
The 2017 Attendee Floor Engagement Study by CEIR, the Center for Exhibition and Industry Research, shows which engagement strategies are most likely to drive attendees to engage with people and product at the trade show floor. After all, that is a big part of why we exhibit, right? To get the attention of attendees. To get them to visit our booth, talk to us, check out what we offer and hopefully, eventually, if we play our cards… more
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Jun 26, 2017
Any event, at its core, is all about content. Content is the driving force behind attracting attendees to your event, keeping them engaged and returning for more. It’s what establishes an organization as a thought leader, a credible partner or trusted advisor in your market. Content can make – or break – an event. But developing content that will appeal to your target audience can be time-consuming, stressful and expensive. And what happens if your idea of engaging content misses the mark? Ouch!
In today’s “what’s-in-it-for-me” era, attendees want topics or speakers that address their unique… more
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Jun 22, 2017
Coordinating trade shows and exhibitions come with their fair share of challenges and one of them is how to best engage attendees.
Did you know that messaging apps are used on average nine times a day, compared to 1.9 times a day for all other apps? Text messaging and mobile apps can be used to communicate information to attendees to increase the success of your event.
Text messages that inform attendees about events or remind them to check out an exhibit they expressed an interest in, as well as those that conduct polls, contests and Q&A’s, can all improve attendee satisfaction.
Here are… more
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Jun 19, 2017
From big trades to trivial activities such as grocery shopping, technology has made its way into our daily lives and it’s here to stay. One such field that has embraced the technological revolution is event planning.
Technology has changed the way events are planned, executed and managed. The past decade has seen multiple innovations, some bordering on brilliant that have completely transformed, and in a way, simplified the way we execute events and how attendees see them.
Here are five ways technology has transformed event planning.
1. Event Automation
Event… more
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Jun 16, 2017
Trade show managers are always searching for the latest marketing trends to drive their booth’s attendance. Social media participation is key for any large event, enabling trade show goers to stay more engaged with instant updates on floor activities, educational opportunities and speaker sessions.
Every exhibitor wants to have some sort of social engagement during a show and smart trade show marketers are taking advantage of a wide range of social media strategies to broadcast their message to more people than ever before.
So, if you want to get a larger audience at your booth,… more
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Jun 12, 2017
Whether directional, advertising or general information, signage is a vital component of tradeshows providing necessary information to participants. Often, it is also one of the least environmentally friendly aspects of events and tradeshows. While it may not possible to do away with this form of communication, it’s environmental impact can be minimized by reducing, rethinking, recycling and reuse.
As large tradeshows and events become more sustainable, we are learning valuable lessons from their challenges and solutions. These three examples show how creative thinking and attention to detail… more
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Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.