Experts & Opinions
Oct 24, 2017
Here’s Our Story – What’s Yours? We’re Listening!
As the Marketing Manager for TSNN, I put a lot of thought into trying to listen and getting others to listen to us (it’s a noisy event world out there!). There’s no doubt we’re all attempting to connect, to be heard and to get our value proposition out there, hoping it will resonate. I fell in love with the psychology of marketing because it allows you to jump inside people’s heads - the way they think (and operate), and learn what drives them as human beings and how they go about reaching their goals.
As I approach my 10-year anniversary… more
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Oct 23, 2017
Meetings and events (MICE) are a part of everyday life around the world and are vital to how we conduct business in the 21st century.
The Convention Industry Council (CIC) defines an event as a gathering of 50 or more people for more than four hours. According to the CIC, there were over 1.8 million events in the U.S. in 2012 alone, including more than 10,000 trade shows.
In the recent CVent Industry Benchmarking Report, event planners stated that the top three challenges of managing an event were budgeting, ROI and event promotions. Planners also stated that the top two ways to measure ROI… more
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Oct 23, 2017
Since 2008, there has been a statistic making its way around the Internet that the EPA ranked the trade show industry as the second most wasteful industry - second only to manufacturing. You may have heard this statistic before. I have even used that information in an article I wrote for TSNN. Recently, I decided to look deeper into that stat that gives a bad rap to our industry. What I discovered was that even on the EPA website, I can find no reference to this statistic. Furthermore, many of the articles that referenced the statistic have been removed from the web.
Still, we all know that… more
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Oct 19, 2017
Are you preparing for an upcoming trade show? If so, you’re most likely searching for great giveaway ideas to make your brand stand out.
Giveaways present great opportunities for you to leave a lasting impression on event-goers. With creative, high-quality giveaways, you’ll get more people to your booth and interacting with your brand.
However, there are many giveaways out there that are just plain boring. To make sure trade show attendees hang on to your item instead of ditching it in the trash, try handing out these eight giveaways that people will actually want.
1. Power Bank
There’s… more
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Oct 17, 2017
The nature of events is changing and with it the responsibilities of the modern show organizer.
In addition to all the other roles they are asked to take on (empathetic storytellers, tech-savvy marketers), today’s show organizers have to be strategists as well. That’s because successful brand experiences aren’t just singular, one-time events – they’re part of an ongoing, multichannel brand narrative.
Figuring out how to weave that narrative through your entire marketing mix requires a little planning and some good insight.
Here are five best practices to help you keep your next trade… more
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Oct 12, 2017
Background
The recent controversy at Google underscores a persistent problem in the technology sector: Women remain significantly underrepresented at all levels. The results of a 2017 women in technology survey by ISACA.org tells part of the story: nearly 40 percent report gender bias in the workplace, 35 percent report unequal pay for the same skills, and 42 percent cite a lack of female role models as a barrier to success.
The dearth of gender diversity at the highest levels is also apparent in the event tech sector. I’ve seen it throughout my career as an event tech entrepreneur. It wasn… more
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Oct 10, 2017
If you are planning to display your own booth at a trade show for the very first time, it is worthwhile to invest a little time in strategizing and researching the various marketing ideas that will help attract more customers to your brand and leveraging the exposure for reaping great benefits for your company.
Here are six ways in which you can ensure great success and value for your first trade show booth attendance.
Pre-Trade Show Activities
There are numerous pre-trade show tactics for marketing your brand prior to the main event such as raising awareness, attracting visitor attention… more
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Oct 05, 2017
Augmented reality and virtual reality sound like something out of “2001: A Space Odyssey,” right? Or, if you’ve been paying attention, perhaps you’re well aware of how virtual reality glasses are becoming a hit among younger generations, with 15-year-olds clamoring to get a pair for video game sessions. However, augmented and virtual reality are becoming a very real part of life, and it’s time to consider adding them to your event agenda.
By the year 2020, it’s estimated that the virtual and augmented reality market will be worth close to $120 billion and be accessible to more than 350… more
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Oct 03, 2017
Our hearts go out to natural disaster victims from all over the world, including recent ones in Houston, Florida and Mexico. Disasters are hard enough when you are home but they can take more complexity when you are traveling.
Trade Show Tips
If you were traveling to a trade show or large event, check out their website to see the status of the event. Some may choose to cancel, shorten or re-schedule. Make sure to check this before you travel or ship last-minute items if there is the possibility of an emergency in the area.
Convention Center Links
Here are links to some of the top trade… more
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Sep 26, 2017
Nothing ruins an outdoor event faster than severe weather. However, intentional planning for weather conditions is key for a successful outdoor event or meeting. Weather can be tricky and hard to predict, but with a little insight and a few tips, any event planner can be prepared for what’s in the forecast.
Most people rely on free weather apps for up-to-date weather alerts. However, they lack real-time, location-specific information, are unreliable and can’t accurately predict where and when lightning will strike. Delayed lightening detection is nearly as bad as not having it at all. It can… more
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.