International Event Planning: 5 Tips Event Marketers Should Know

April 4, 2013

Doug Shockley

Doug Shockley, vice president, Business Development and Global Events at www.GES.com, has over 22 years of industry expertise.

As I board my plane to Beijing, China, for another corporate event, I realize that working on international projects has taught me so much, from cultural differences to the unique event management processes that vary in each country. The global journeys my team has been invited on are endless and unique.


We’ve taken the specific event I’m traveling to now, from Las Vegas to Madrid, and now we’re on to China. Here are the five tips you should use before you take the big international leap:


1.    Visit the venue before the event- I always make sure to fly in early and scope out the canvas I’m working with. If I don’t know the lay of the land before my client arrives, they’ll sense my nerves and it may cause unnecessary stress. This also helps me to uncover any potential issues and experience the space as an attendee would.


2.    Transportation – Do you know how you’re getting around while at your destination? Make sure to make this a priority in your planning process to make your time there less stressful.Also, if arranging private transportation isn’t in your budget, make use of mobile apps such as London’s Underground App that helps you get around the tube easier. Lastly, have you heard about the Global Entry Program? Sign up here and expedite your customs’ experience.


3.    Research and use local resources – A colleague’s or friend’s recommendation will make or break your experience. There’s generally no reason to bring all American resources to your international events. In a lot of places, drayage and other American terms and business practices don’t exist. LinkedIn is a great resource as well. Post in a group and you’ll be sure to receive recommendations or even be contacted by a potential partner.


4.    Know local laws and emergency contacts – In case of an emergency or an accident, make sure your team is registered with Smart Traveler Enrollment Program (STEP).   This is a free service provided to U.S. citizens that are traveling to, living in or doing business in a foreign country. It helps the U.S. Department of State better help you in an emergency because they have all of your information handy. Even something as simple as holding hands in public in the Middle East can get you into major trouble; know the laws before you leave.


5.    Give yourself a year – International programs include unforeseen circumstances and delays throughout the planning process. Expect contracts, negotiations and travel planning to take longer in an international destination. Invest in a local travel agent, partner, etc. because it will be worth your time based on the number of challenges that can arise. The more time you have the better.  Plus you can actually enjoy the planning process when you give yourself ample time.


Have any other questions about international event planning? Share them below and I’ll give you my best advice!

Add new comment

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.