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Nov 29, 2012

In 2012, we saw Google, the dominant search engine; make some radical changes to its indexing and ranking policies. The focus has shifted, once and for all, from quantity to quality. What event marketers say about a given brand has become less important than how consumers respond to that brand’s presence online. This emphasis on target audience driven social engagement will further strengthen in 2013.

How often users share your content on social media sites, comment on it, review it and return to it will carry more weight than it has ever before. The number of times a link… more
Nov 28, 2012

The Chicago Auto Show features big names such as General Motors, Toyota and Ford, but in 2013, they’ll also be featuring some of Chicago’s technology startups like SpotHero, the creators of an app that helps people find parking in Chicago.

As the largest auto show on the continent, spanning more than 1 million square feet of production, concept and exotic vehicle exhibit space, the Chicago Auto Show hosts multiple world and North American vehicle debuts.

For the first time, the Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show,… more

Nov 28, 2012

The Chicago Auto Show features big names such as General Motors, Toyota and Ford, but in 2013, they’ll also be featuring some of Chicago’s technology startups like SpotHero, the creators of an app that helps people find parking in Chicago.

As the largest auto show on the continent, spanning more than 1 million square feet of production, concept and exotic vehicle exhibit space, the Chicago Auto Show hosts multiple world and North American vehicle debuts.

For the first time, the Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show,… more

Nov 28, 2012

Apple iPads now give the Massachusetts Convention Center Authority personnel access to real-time information previously carried around in hefty paper binders that quickly became outdated. That helps them address exhibitor and show management requests more quickly and streamlines guest services functions.

Five years ago, the MCCA laid the groundwork for its innovative mobile solution through a $9 million investment in an event management system called ShowBiz.

ShowBiz is a custom, open-source software platform developed for MCCA by strategic IT partner Optaros, after the MCCA… more

Nov 28, 2012

Apple iPads now give the Massachusetts Convention Center Authority personnel access to real-time information previously carried around in hefty paper binders that quickly became outdated. That helps them address exhibitor and show management requests more quickly and streamlines guest services functions.

Five years ago, the MCCA laid the groundwork for its innovative mobile solution through a $9 million investment in an event management system called ShowBiz.

ShowBiz is a custom, open-source software platform developed for MCCA by strategic IT partner Optaros, after the MCCA… more