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Feb 02, 2013
Digital events no longer are something that event planners are worried will replace their live events. Instead, digital events are becoming an important part of an organization’s strategy to extend the life of their three-day physical event to something that can be available 365 days a year. With the increased demand in holding digital events, there’s also a need for qualified professionals to produce them. To that end, the Virtual Edge Institute is the only entity that currently offers a certification program for lDigital Event Strategists and at the recent Professional… more
Feb 02, 2013
Social media is all the buzz right now, and if you want to reach the masses relatively inexpensively then you should be using social media. However, it is easy to become overwhelmed with questions like “what do I say”, “what should we post today?”, “what if someone says something negative?”, ”how many people liked us, retweeted or shared our content?”.  If this seems familiar to you, take a step back and remind yourself of the opportunity in front of you to talk one-on-one with your fans, customers and prospects. Social Media offers you a… more
Feb 02, 2013
Social media is all the buzz right now, and if you want to reach the masses relatively inexpensively then you should be using social media. However, it is easy to become overwhelmed with questions like “what do I say”, “what should we post today?”, “what if someone says something negative?”, ”how many people liked us, retweeted or shared our content?”.  If this seems familiar to you, take a step back and remind yourself of the opportunity in front of you to talk one-on-one with your fans, customers and prospects. Social Media offers you a… more
Jan 27, 2013
Imagine you are on a site tour of a convention center and you’re standing in the middle of the empty hall. You’re trying to picture, in your head, what the hall would look like if you decided to go with midnight blue carpet in the aisles and gold for the pipe and drape. Freeman’s ColorSelector app allows you to replace that image in your head with a more useful one right in the palm of your hand. Love the carpet but don’t like the look of the gold pipe and drape? Simply tap on the drape and use the color slider to select a different color. You can see, right on your… more
Jan 27, 2013
Imagine you are on a site tour of a convention center and you’re standing in the middle of the empty hall. You’re trying to picture, in your head, what the hall would look like if you decided to go with midnight blue carpet in the aisles and gold for the pipe and drape. Freeman’s ColorSelector app allows you to replace that image in your head with a more useful one right in the palm of your hand. Love the carpet but don’t like the look of the gold pipe and drape? Simply tap on the drape and use the color slider to select a different color. You can see, right on your… more
Jan 27, 2013
During a recent team building training at my workplace, I heard a great story about internal conflict resolution styles and how these affect the end result.  Two employees, Chris from sales and Ana from professional services, both want the last remaining orange in the break room. A seemingly reasonable solution would be to compromise and split the orange in half. That makes perfect sense, right? Let’s assume that’s what they do. Problem solved. Well, not quite. Later, we learn Chris actually wanted the juice from the orange to make a special drink for the sales team, while… more
Jan 27, 2013
During a recent team building training at my workplace, I heard a great story about internal conflict resolution styles and how these affect the end result.  Two employees, Chris from sales and Ana from professional services, both want the last remaining orange in the break room. A seemingly reasonable solution would be to compromise and split the orange in half. That makes perfect sense, right? Let’s assume that’s what they do. Problem solved. Well, not quite. Later, we learn Chris actually wanted the juice from the orange to make a special drink for the sales team, while… more
Jan 21, 2013
Continuing on the success from the International Association of Exhibitions and Events Expo! Expo! mobile app, produced by mobile app partner Core-apps, the organization released its new association-specific mobile app, IAEE Direct. The free app is a mobile resource for exhibitions and events professionals to stay connected to IAEE and find key resources quickly and easily from a smartphone device. “Once again, we are excited to be working with IAEE by producing their mobile association app!" said Jay Tokosch, CEO of Core-apps, LLC. He added, “This association app is the… more
Jan 21, 2013
Continuing on the success from the International Association of Exhibitions and Events Expo! Expo! mobile app, produced by mobile app partner Core-apps, the organization released its new association-specific mobile app, IAEE Direct. The free app is a mobile resource for exhibitions and events professionals to stay connected to IAEE and find key resources quickly and easily from a smartphone device. “Once again, we are excited to be working with IAEE by producing their mobile association app!" said Jay Tokosch, CEO of Core-apps, LLC. He added, “This association app is the… more
Jan 19, 2013
It's a universal truth that people enjoy looking at photos. Photos can tell stories, and they can entertain without demanding too much of the viewer. If you are exploring ways to make your brand more popular on Facebook, then consider doing it through images that can engage your fans. People may forget the words you share in a post, but they will carry the visual in their heads long after they see it. Here are some useful tips to make your brand shine on Facebook with photos: Don't just post pictures of your brand. Post pictures of how people connect with your brand. You may have the… more