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Mar 31, 2017

Visit Anaheim has harnessed the power of virtual reality by launching its first VR video showcasing authentic Anaheim experiences for the meetings and events industry.

The immersive video is the newest addition to the destination marketing association’s set of marketing tools it is leveraging to educate show organizers and meeting planners about the southern California destination, as well as give them a sense of what it’s like to be an event attendee in Anaheim.

The video’s storyline begins at the Anaheim Convention Center and moves throughout four other… more

Mar 29, 2017

Kaon Interactive’s new augmented reality solution, Kaon AR, made a big splash in Las Vegas – so much so it won the EXHIBITORLive 2017 New Product Showcase Buyer’s Choice Award.

Kaon AR was one of 44 products debuted in the New Product Showcase at EXHIBITOR, an annual event for trade show and corporate event marketers that took place March 12-16 at the Mandalay Bay Convention Center.

The software company was one of five innovators to take home the annual award that recognizes the top product innovations of the year. 

“We are honored to have… more

Mar 22, 2017

Convention industry telecommunications provider Smart City Networks has signed a two-year contract with Anschutz Entertainment Group (AEG), which manages the Hawai’i Convention Center.

The contract stipulates that Smart City now is the Honolulu-based facility’s exclusive internet and data services provider through Dec. 2018.

The tech company had been operating under an interim agreement since Nov. 2016, after which Smart City completed an entire overhaul of the HCC’s data and wireless capabilities in a record-setting 27 days.

“The network… more

Mar 17, 2017

Last year, there were several occasions when leading social media platforms and search providers were caught completely off guard and became unwitting partners in the spread of misinformation campaigns and unsubstantiated news reports. 

We are now seeing these prominent technology platforms respond to widespread criticism and launch a number of preventive and remedial processes and policies to combat this trend without having to play the role of doorkeepers themselves; or as Mark Zuckerburg succinctly phrases it in … more

Mar 16, 2017

GES, a global full-service provider for live events, has acquired Poken, a cloud-based event management platform.

“This acquisition demonstrates our commitment to being the preferred global live events partner offering the most comprehensive breadth of technology and services,” said GES President Steve Moster.

He added, “We know our clients want engagement and concrete metrics from their events. They will benefit from the technology and insight capabilities that Poken and our existing Visit solution offer together.”

Poken brings together digital… more

Mar 10, 2017

The Atlanta Convention & Visitors Bureau has launched a new suite of virtual site tour products designed to give meeting and event planners a taste of the destination while incorporating digital innovation and convenience into the sales and event planning process.

The enhancements feature three new itineraries that are the latest addition to ACVB’s existing VR experiences, which were unveiled last Aug. 13-16 at ASAE in Salt Lake City.

“Deploying virtual reality in this way allows our convention sales staff to provide (organizers and… more

Mar 08, 2017

The Las Vegas Monorail has harnessed the power of cutting-edge technology to create a system that integrates Monorail ticket fares into trade show badges, making transportation to and from convention venues quicker, easier and more seamless for attendees and exhibitors.

This convenient option was made available to attendees through a partnership with technology company NXP Semiconductors at the most recent CES, held at the Las Vegas Convention Center Jan. 5-8, which was the first show to try out the new program by allowing attendees to purchase Monorail tickets using a customized… more

Mar 04, 2017

Life may have gotten a little bit easier for trade show buyers who have long wished for a quick and easy way to collect, manage and share product sourcing data on-the-go.

Enter ShowSourcing, a new mobile app that allows buyers and product managers to take notes and gather valuable information during trade shows, factory visits, supplier meetings or other sourcing events.

Touted as a mix between Evernote, Facebook and Salesforce, this digital data collection tool also enables users to organize, archive and share product, supplier and competitor information securely across… more

Feb 28, 2017

Kaon Interactive, a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas.

As the first immersive sales and marketing platform available for B2B marketers, Kaon AR integrates interactive, fully scaled 3D product models into real-world business environments, allowing users to interact with virtual representations of physical products and solutions in a more visually engaging… more

Feb 26, 2017

Kaizen is a business philosophy of Japanese origin whose key principle is that great success can come from a lot of people making gradual and incremental improvements in their processes within an organization.

During the last few decades, many corporations across the globe have seen the effectiveness of this approach and have adopted Kaizen to improve everything from cross-team collaboration to employee productivity and manufacturing output.

Kaizen makes it easier to bring positive transformations by removing the uncertainties and resistance that inevitably accompany sudden… more