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Mar 10, 2017

The Atlanta Convention & Visitors Bureau has launched a new suite of virtual site tour products designed to give meeting and event planners a taste of the destination while incorporating digital innovation and convenience into the sales and event planning process.

The enhancements feature three new itineraries that are the latest addition to ACVB’s existing VR experiences, which were unveiled last Aug. 13-16 at ASAE in Salt Lake City.

“Deploying virtual reality in this way allows our convention sales staff to provide (organizers and… more

Mar 08, 2017

The Las Vegas Monorail has harnessed the power of cutting-edge technology to create a system that integrates Monorail ticket fares into trade show badges, making transportation to and from convention venues quicker, easier and more seamless for attendees and exhibitors.

This convenient option was made available to attendees through a partnership with technology company NXP Semiconductors at the most recent CES, held at the Las Vegas Convention Center Jan. 5-8, which was the first show to try out the new program by allowing attendees to purchase Monorail tickets using a customized… more

Mar 04, 2017

Life may have gotten a little bit easier for trade show buyers who have long wished for a quick and easy way to collect, manage and share product sourcing data on-the-go.

Enter ShowSourcing, a new mobile app that allows buyers and product managers to take notes and gather valuable information during trade shows, factory visits, supplier meetings or other sourcing events.

Touted as a mix between Evernote, Facebook and Salesforce, this digital data collection tool also enables users to organize, archive and share product, supplier and competitor information securely across… more

Feb 28, 2017

Kaon Interactive, a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas.

As the first immersive sales and marketing platform available for B2B marketers, Kaon AR integrates interactive, fully scaled 3D product models into real-world business environments, allowing users to interact with virtual representations of physical products and solutions in a more visually engaging… more

Feb 26, 2017

Kaizen is a business philosophy of Japanese origin whose key principle is that great success can come from a lot of people making gradual and incremental improvements in their processes within an organization.

During the last few decades, many corporations across the globe have seen the effectiveness of this approach and have adopted Kaizen to improve everything from cross-team collaboration to employee productivity and manufacturing output.

Kaizen makes it easier to bring positive transformations by removing the uncertainties and resistance that inevitably accompany sudden… more

Feb 24, 2017

Netherlands-based Geomares and U.S.-based Diversified Communications have formed a partnership that will place Geomares’ Geo-matching.com product database as the official supplier directory for Diversified’s geospatial-related trade shows and e-media sites, including SPAR3D Expo & Conference; SPAR3D.com; International LiDAR Mapping Forum; Commercial UAV News; Commercial UAV Expo Europe and Commercial UAV Expo Americas.

As an international media company for specialized trade information specifically focused on geomatics, hydrography, marine navigation and related… more

Feb 12, 2017

As mobile devices overtake desktops in popularity, digital devices become increasingly inter-connected, and AI, AR, and VR become household buzzwords, it’d be natural to assume that digital technology is undermining the centricity of human-driven interaction in marketing.

But take a closer look at the top digital marketing forecasts for this year, as well a review of the opinions of the leading experts in the field, and you will find that people-driven digital marketing is still of paramount importance in driving prospect nurturing.

Here are the three top digital… more

Feb 11, 2017

Transdev, the public transit management company that manages operations for the Regional Transit Authority (RTA) in New Orleans, demonstrated its self-driving shuttle, the EZ10, at the New Orleans Ernest N. Morial Convention Center.

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Feb 11, 2017

As a full-service technology solutions provider for the events industry, Core-apps works to stay at the forefront of new and innovative ways to help trade show clients better meet the needs of their attendees.

One of those clients is SHOT Show, the largest trade show and conference for the firearms industry, held annually in Las Vegas.

With its wide array of firearms-themed tchotchkes and giveaways, SHOT Show is one of several Las Vegas trade shows known to cause TSA security delays at McCarran International Airport when attendees attempt to bring items home with them that… more

Feb 02, 2017

ibtm events has selected Poken, the 360º event platform, as the technology provider to power its Hosted Buyer compliance program at ibtm arabia in Abu Dhabi and at ibtm america in South Florida following the successful implementation of its proven smart event technologies at ibtm america in 2015 and 2016.

In past years, using Poken’s tools has boosted meeting attendance, while providing great functionality to participants who can review their event journey online, during and after the show,” said Kate Shepherd, head of Marketing… more