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Oct 31, 2017

The Center for Exhibition Industry Research (CEIR) has launched a new tool to enable show organizers to calculate the exhibitor retention rate for a given event and then measure it against key benchmarks, including the overall exhibition industry and the specific industry sector.

Leveraging business intelligence services powered by a2z, the CEIR Exhibitor Retention Benchmarking Tool uses standardized data derived from 900+ tradeshow, analyzed over a period of three years. Each event in the dataset is categorized based on its… more

Oct 27, 2017

Event industry service providers TRC and Swoogo have come together to launch ShowSimple – a do-it-yourself badge printing solution in a box.

Perfect for small events, the ShowSimple rental kit comes complete with everything an event organizer would need to print DIY badges, including two bar code scanning stations; a full-color printer; choice of badges and lanyards, and a self-contained router with internet access.

Organizers simply set up their badge printing stations, import attendees from any registration source, choose a full-color… more

Oct 24, 2017

According to the Global Business Travel Association, 80 percent of all meeting savings is realized during the venue sourcing process. To address this issue, cloud event management software provider etouches has developed etouches Venue Sourcing, which integrates sourcing and booking with meeting registration and approval, and an enterprise calendar.

etouches Venue Sourcing combines the features and functionality of the venue sourcing and booking platform more

Oct 19, 2017

PCMA’s Digital Experience Institute annual online Summit now is open for registration. Supported and sponsored by Meetings + Conventions Calgary, the all-day event is set to take place Nov. 15, between 8 a.m.–5 p.m. CT.

Participating event professionals will have a chance to join veteran strategists and newcomers to the digital space where they can learn all about digital event solutions and how to implement success into each event.

Amanda Marijanovic will once again be the… more

Oct 17, 2017

The Atlanta Convention & Visitors Bureau (ACVB) has launched the Discover Atlanta: Official Guide mobile application. While mobile applications are not new technology, this is the first destination marketing app powered by the artificial intelligence of a gaming platform.

Released on Oct. 12, Discover Atlanta: Official Guide was designed and built in partnership with Winistry, makers of the Intelligent Mobile App Platform. This technology enables ACVB to promote Atlanta in a… more

Oct 13, 2017

As a global provider of brand experiences that has been advancing in the event technology space, Freeman understands the industry-wide challenges of digital tool integration.

In an effort solve this often frustrating issue and create a more seamless experience for event organizers and attendees in the process, the company has introduced Fuzion by Freeman, an open product ecosystem designed to simplify integration by acting as a foundation between digital solutions, establishing a common language that allows multiple tools to talk to each other.

With Fuzion, event organizers… more

Oct 10, 2017

Continental Exhibitions, a leading trade show and conference management company with headquarters in New York City, officially has acquired TechDay, a growing series of tech conferences with annual events in New York City, Los Angeles and London.

“I’m very excited to bring my 30+ years of experience within the exhibition and tradeshow space to help serve the needs of this dynamic marketplace,” said Walter Charnizon, president of Continental Exhibitions. more

Oct 06, 2017

IMEX is replacing its original event organizing platform with EventReference, a cloud-based event management system developed by U.K.-based RefTech.

EventReference will be used to manage all of IMEX’s online interaction with show attendees, including all registrations, hosted buyer travel, buyer and exhibitor appointment schedules and the exhibitor booth directory.

Going forward, every person attending IMEX in any capacity will be using EventReference to register, manage and plan their visit.

“IMEX has grown and we have evolved our processes and listened and adapted… more

Oct 03, 2017

For event planners and marketers, analytical reports can be gold mines for driving registrations, adoption of tools and calculating ROI. However, the true potential of analytics remains underutilized in testing the effectiveness of marketing efforts, testing new audience segments and creating impactful cross-promotional efforts. This is mostly because there are a plethora of options and features available, as well as disconnected channels that add significant complexity to the analytical process and make accurate attribution extremely difficult.more

Sep 29, 2017

Smart City Networks, a provider of technology and telecommunications services for the convention industry, has embarked upon a process to convert phone lines at 39 convention centers and venues to SIP trunking in the next year.

The upgrade is expected to improve reliability, performance and cost at these facilities, according to Smart City officials.

While not the in-demand technology in the current industry landscape, phone service in public assembly areas can play a key role in emergency response situations, as demonstrated in Houston with Hurricane Harvey, Florida with… more