PCMA Unveils 2022 Visionary Awards Honorees and Category Finalists

The Professional Convention Management Association (PCMA) Foundation will once again honor and celebrate the global business events industry’s exceptional stars during this year’s PCMA Visionary Awards ceremony. The foundation has announced the 2022 Lifetime Achievement honorees, Groundbreaker Award recipient and Professional Excellence finalists. 

How to Power Events in a Greener Way

Submitted by lpsavas@tsnn.com on Tue, 01/18/2022 - 09:35

With the continually rising impacts of climate change, the demand for sustainable energy alternatives is more pressing than ever. Every industry faces a range of challenges when going green. Without a thoughtful strategy, even staging an event can contribute excessively to emissions. Event preparation is complex to begin with, especially with the new imperative of powering events in a greener way. Thanks to new technologies, there are several ways that events can achieve this goal.

6 Tips to Attract and Close Sponsorships for Hybrid Events

Hybrid events are relatively new to the industry, and most organizations are still testing its possibilities. Determining what and how to sell sponsorships for hybrid events is also open for discussion. 

Looking to kickstart your sponsorship efforts for hybrid events? Here are some tips on how you can find and secure hybrid event sponsorships like a pro. 

Tech Giants: Heka Health’s Tony Salah on Turnkey Wellness Challenges for Events and 365 Community Engagement

If you asked Tony Salah what he was most passionate about when he started his career, business and technology would have topped the list, considering his degree in electrical engineering along with an MBA from Harvard. Fast forward several years when a family health issue arose, and he suddenly became laser-focused on the inefficiencies within the healthcare system and wellness as tool to prevent illness.

Event Marketers: How to Use – Not Misuse – QR Codes as a Business Tool

Submitted by lpsavas@tsnn.com on Thu, 01/13/2022 - 11:15

There’s been a lot of talk lately about the use, or misuse, of QR code data by marketers. It’s a valid argument, albeit familiar, in the context of data privacy. Most people are aware that QR codes aren’t new, but they are back in the spotlight. This is due to a variety of reasons, the top ones being the acceleration of QR codes during the pandemic and the eventual dissolution of third-party cookies.

What Are Your New Year’s Resolutions? Trade Show Industry Leaders Share Their Hopes and Goals for 2022

It goes without saying that many of us in the exhibition industry are looking toward 2022 with cautious optimism. Will this be the year that trade shows and business events truly bounce back, or will 2022 be yet another bumpy, unpredictable extension of 2021? While none of us have a crystal ball to refer to, we asked a range of industry experts what they’re hoping for and setting their sights on – both professionally and personally – in the New Year.

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.