ChirpE Scavenger Hunt Engages Thousands of People on Leading Social Media During and After IAEE's Expo! Expo! 2013

March 2, 2014

a2z, Inc. released an infographic to highlight the results from the super-engaging ChirpE Scavenger Hunt atthe International Association of Exhibitions and Events' Expo! Expo! 2013, held in December in Houston.

Hundreds of attendees visited the ChirpE-powered photo booths in partner locations during the event, clicking and sharing their photos on Facebook in real-time. 

The 632 photos clicked during this fun gaming experience engaged a total of 11,872 people on Facebook between Dec. 7-22, 2013, generating 45,872 impressions in the process.

The following seven premier organizations came together to co-host the ChirpE Scavenger Hunt at Expo! Expo! 2013:

Photos taken from each partner location were posted to Facebook as well as tweeted in real-time. All partners witnessed increased booth traffic and lead collection from their participation in this one-of-a-kind gaming and interactive experience.

All participants who visited each ChirpE Photo Booth location at the event, and provided their email address, were entered in a random raffle to win an iPad mini. 

ChirpE Photo Booth provides event organizers the opportunity to capture spontaneous appreciation from attendees through photos and testimonials which are shared on leading social media services in real-time. This unique social marketing solution has been leveraged by a number of leading expositions and conferences to showcase their event to online fans by enabling happy attendees to share their photos from the event venue, at a time when they are most motivated to spread the word about their successful participation.

The ChirpE Photo Booth solution has provided a fun and engaging experience to hundreds of thousands of attendees at leading trade shows and conventions, including Craft & Hobby Association's CHA MEGA Show 2014, Society of Women Engineers' WE13 and Trade Show Executive’s Gold 100 Awards & Summit.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.