Urban Expositions Launches New Trade Show for Pet Industry
Filling the gap after Total Pet Expo closed its doors in Chicago, Urban Expositions will launch a new pet industry show - P3 | Progressive Pet Products.
The show will be held Aug. 24-26, 2016, at Chicago’s Navy Pier.
"We have a long history in the B2B space and plan to create a whole new trade show experience for Midwest pet industry professionals," said Courtney Muller, executive vice president, Urban Expositions.
She added, "By curating a product selection defined by new, emerging companies, showcasing it in Chicago's premier lakefront Navy Pier setting, and backing it with a festive, idea-inspiring show environment, we will offer an event where business is done - and everyone has fun doing it."
In order to ensure that the new, annual exhibition effectively responds to the changes taking place in today's pet marketplace, as well as the specialized needs of the region's retailers, Urban Expositions said plans to work closely with leading pet industry veterans.
In addition, the show’s team will call upon relationships and alliances it has built through its strong portfolio of shows in the gift, souvenir and Halloween industries to provide access to a new base of retailers for pet industry vendors, according to Urban Expositions’ officials.
"It is so gratifying to watch the plans unfold for the exciting new P3 show," said Patty Backer, president, H.H. Backer Associates, which ran Total Pet Expo.
She added, "The pet industry has been - and continues to be - such an important part of my life. Urban Expositions is the right team, and the Midwest is the right place, to reinvent a show that responds to the ever-evolving nature of our business. Urban's signature hands-on management style, customer service commitment and enthusiasm for the pet industry, point to a bright future for P3."
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