TSNN Complimentary Webinar April 10 @ 1pm - "Record–Breaking Attendance: How Did They Do It? – Marketing Secrets"

March 31, 2012

Trade Show News Network will host the newest online event for its 2012 FREE Webinar Series with “Record–Breaking Attendance: How Did They Do It? – Marketing Secrets” at 1pm EST April 10th.


 
Click HERE to register for the free webinar. The webinar is courtesy of MarketArt and Onstream Media Corporation - Creators of Marketplace365.

What do the National Retail Federations Retail’s BIG Show, the National Shooting Sports Foundations SHOT Show and AHR Expo all have in common? All three shows not only had attendance increases at their recent events, compared with last year, but each one broke all-time attendance records. Now that the economy has improved, shows are seeing more people flock to the show floor, but how did these shows manage to get so many to take part?

TSNN President and Editor-in-Chief Rachel Wimberly will address this topic and many more with speakers Libby Landen, vice president of Strategic Marketing for the National Retail Federation; Chris Dolnack, senior vice president & chief marketing officer at National Shooting Sports Foundation & Roger Halligan, CEO of H+A International, a strategic marketing firm that worked on AHR Expo, as well as several other successful shows.

Attendance marketing is the key, and here are just some of the questions that will be answered during the webinar:

  • What types of marketing did they utilize that drew the most attendees to the show?
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  • How did social media play a role?
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  • What attendee marketing didn’t work?
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  • How did technology play a role?
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  • Is direct mail still in play? What about e-mail?
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  • What were some lessons learned that they hope will lead to even more attendees at next year’s show?
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This webinar is just the latest in a series of free webinars offered by Trade Show News Network on hot-button industry topics.

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.