Trade Show Moves: Monthly Recap of Who's Working Where Now
September was another busy month for the trade show industry, especially among industry suppliers, with organizations across the U.S. welcoming new leadership, promoting hard-working staff, and naming seasoned professionals to executive teams.
TSNN’s take on the biggest move in September: Jennifer LeMaster assumed the helm of the Seattle Convention Center (SCC) as its new president and CEO on September 16. As the first female CEO in the venue’s 36-year history, she replaced Jeff Blosser, who retired earlier this year.
The big picture: LeMaster joins the SCC from the Georgia World Congress Center Authority (GWCCA), where she worked for almost 12 years, most recently as chief administrative officer. Her responsibilities included the development and implementation of strategic planning initiatives that reshaped culture, internal governance, brand positioning, and future growth of the GWCCA facilities. Some of her most notable achievements included working as a hotel project development lead and asset manager for the new Signia by Hilton Atlanta, the first publicly owned-publicly financed convention hotel on the GWCC campus, as well as guiding public affairs during the development of the $1.7B Mercedes-Benz Stadium.
Need to know: Bringing extensive strategic planning, hospitality management, and economic development experience from her 26 years in the meetings and events industry, LeMaster will work to advance the mission of the Washington State Convention Center Public Facilities District.
What she’s saying: “I am humbled to serve the Board and team at SCC, a critical driver of economic development and tourism for the State of Washington. As you look across the country, there are very few destinations that can offer the diversity of event experiences and innovative venues in the most exquisite natural environment in the nation as a backdrop.”
Visit Atlantic City
Visit Atlantic City President and CEO Larry Sieg announced he will be retiring from the organization at the end of 2024. Gary Musich, the CVB’s current vice president of sales, will succeed him as president and CEO.
Sieg steered the CVB through key developments that helped to strengthen Atlantic City’s position as a leading travel and tourism destination. Under his leadership, the organization played a critical role in the city’s economic development by promoting conventions, meetings, and tourism, and his leadership was instrumental in rebranding the organization, integrating leisure marketing with the CRDA, and contributing to increased visitor numbers and enhanced experiences for travelers.
With more than 25 years of experience in sales and hospitality, Musich brings an extensive background in driving business growth and fostering key relationships across the tourism sector.
SmartSource
Event technology solutions provider SmartSource selected 20-year event industry veteran Kristen Knowles as its new vice president of sales. Based in Las Vegas, she has held senior-level positions at MGM Resorts Event Productions and Freeman, where she demonstrated extensive experience in revenue and sales generation, budgeting, hospitality operations management, event management, team development, and contract negotiations.
Javits Center
New York’s Javits Center welcomed Stephanie Gaspari as its new sales manager, responsible for generating new business from prospective international and national convention and trade show clients. Gaspari previously worked at Emerald X, where she managed year-over-year revenue growth in booth space, sponsorship, and ancillary opportunities, and was instrumental in helping launch PLAY USA, a new toy, games, arts and crafts section within NY NOW.
San Diego Tourism Authority
The San Diego Tourism Authority (SDTA) appointed April Anderson as national sales director for the Southeast region, charged with promoting and selling San Diego as a hotel meetings destination in key states including Florida, Georgia, Tennessee, and the Carolinas. Bringing more than 25 years of experience working in the hotel, global sales, and meetings and events industries, Anderson most recently served as a senior sales manager at ACCESS DMC, where she opened the Atlanta office and was recognized as a top sales producer. She also spent more than a decade in San Diego working in group sales at the Marriott Marquis San Diego Marina and Coronado Island Marriott Resort and Spa after starting her hospitality career at the Sheraton San Diego Hotel & Marina.
ASTOUND Group
Leading experiential, technology, and fabrication agency ASTOUND Group recently welcomed Adam Lewis as senior director, technical services. Bringing more than 25 years of experience in high-impact event production to his new role, he is responsible for overseeing all aspects of technical event services ranging from pre-sales support to onsite execution, while driving cost efficiencies and providing strategic direction for future technical projects and equipment investments. With previous roles including sales director at PEAK Technologies and senior production account manager at PK Sound, his award-winning work has been recognized across the industry.
Oak View Group
Oak View Group (OVG), managers and operators of the Greater Richmond Convention Center (GRCC), named Nathanael Harris as its new general manager. Bringing more than 15 years of experience in venue management, marketing, and business development to his new role, Harris previously served as the general manager of OVG’s Virginia State University (VSU) Multi-Purpose Center, where he managed day-to-day operations for more than 180 annual events. Prior to his time at VSU, he served as director of marketing for OVG at the MassMutual Center in Springfield, MA.
Visit Anaheim
Visit Anaheim recently made two executive promotions and welcomed two new members to its executive team.
After serving as the organization’s interim CEO since last year, hospitality, travel and tourism veteran Christina Dawson has been promoted to COO, responsible for leading the day-to-day operations of Visit Anaheim, partnership, and business intelligence. A vital part of the organization’s team for 24 years, she has serving in a range of leadership roles such as senior vice president, operations; vice president of partnership; and manager, tourism development.
After just 18 months at the organization as senior vice president, sales and services, Ronnie Collins was promoted to chief sales officer, responsible for further elevating Visit Anaheim’s sales operations, including overseeing its international tourism sales strategy. Under his leadership, the CVB has launched several new programs, including an incentive program for hotels to generate group business and redeploying Visit Anaheim’s meeting sales team to better service local hotels. He previously served as director of sales for Visit Phoenix for six years.
Twenty-five-year hospitality and travel industry veteran Adriel Terbeche was recently appointed vice president of tourism and international sales, focused on the MICE market to boost the organization’s international reach. She previously served in various property, regional and global sales roles, primarily within the leisure, international MICE and airline sectors, including at Marriott International, where she led regional sales and account management teams focused on driving sales into Marriott’s Southwest regional properties, including Anaheim. Additionally, Terbeche spent time as a consultant in Europe developing tour and travel business for the Royal Uno All Inclusive Resort in Cancun.
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