Questex Leaps Into Artificial Intelligence with Launch of Virtual Fierce AI Week

July 22, 2020

Information and events company Questex is entering the artificial intelligence marketplace with the launch of Fierce AI Week, a new virtual event focused on how AI can be used to drive business, customer and process value for emerging and large enterprises. Set to take place Aug. 10-12, the complimentary event will feature three days of presentations and tracks focused on how AI can be leveraged in the life sciences, healthcare, electronics and telecom markets. 

Designed for C-level, technology, automation, marketing and AI-specific professionals as well as investors and channel partners, Fierce AI Week will present dozens of speakers and thought leaders from a range of industries sharing real-world approaches to AI application, such as machine learning, drug discovery and medical research. 

According to Questex officials, the online event will offer a “discuss, debate and define” format of keynote presentations, vertical market industry panel sessions and an AI Pitch Tank where start-up companies can pitch new ideas. Following the event, a Fierce AI content site, newsletter and additional live events will be launched over time.

Speakers will include Bertrand Bodson, chief digital officer, Novartis; Brendan Gallagher, chief connected health officer, Publicis Health; and Amy West, head of U.S. digital strategy, Novo Nordisk. In addition, Shankar Arumugavelu, senior vice president and global CIO at Verizon, will participate in an editorial keynote with Linda Hardesty, editor in chief of Fierce Telecom.

According to Questex CEO Paul Miller, the company decided to enter the AI industry, which Grand View Research estimates will reach approximately $734 billion by 2027, due to market demand. 

“Not only do we have a robust audience database in this area but we also have deep expertise in this topic through our other Fierce market brands,” Miller explained. “Our proprietary framework of delivering world-class content, strong audience interaction and identifying and launching events allows us to replicate and scale quickly into new verticals organically.”

He continued. “We will be adding communities that will benefit from the Fierce model and where we can add unique value through a holistic approach to news, education and networking.”  

That proprietary framework is Questex’s new audience-centric Fierce model, designed to provide year-round engagement via news and insights integrated with community connections through a multi-channel approach across live events, webinars and virtual events, he added.

Although Fierce AI is the first new market event to launch through the Fierce model, it isn’t the first virtual event program not connected to an existing face-to-face event that Questex has launched. The company recently partnered with Arizona State University to create REMOTE: The Connected Faculty Summit, which took place July 13-14, attracted 50,000 higher education professionals and offered more than 100 online educational sessions.

“Due to the COVID-19 pandemic, we decided to launch the [Fierce AI] brand with a virtual event,” Miller said. “We have seen strong engagement with all of our virtual events and we expect Fierce AI Week to be no different.”

He continued, “We are interested in creating a [face-to-face] event as we build our brand in the AI market, [but] our decision to create a live event will depend on the needs of our audience, sponsors and the adoption of AI by the markets we are serving.”

Following the event, Fierce AI content will be available on-demand for three months. To learn more and register for Fierce AI Week, go here


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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.