Put Your Event’s Mobile App to Work
June 8, 2014
Over the last few years, a well-functioning smartphone app has become the primary resource that attendees on the go use to plan ahead for trade shows and conferences.
For busy event organizers too, the event app can be a handy resource for providing exemplary customer service to event participants. Here are some features that can extend the functionality of your mobile solution beyond the basic search and plan features:
1. Notifications
In 2013, the venue of a key event at National Electrical Contractors Association’s annual convention and exposition had to be changed less than a week before the event date due to unforeseen circumstances. The show management used the real-time notifications to alert the attendees about the new location. The ability to send a message directly to the attendees’ smartphones can come in handy for updates related to schedule changes, last-minute reminders and important information.
2. Showcase content
According to a CEIR report published in February of this year, the key reason attendees register for trade shows is to ‘shop’ for new products. The ability to search for and browse through product and video galleries before attending an event can significantly improve the efficiency and satisfaction level of busy professionals. In addition, your event can go green and eliminate printing costs by enabling attendees to download session handouts and personalized itineraries directly on their mobile devices.
3. Networking
Networking was cited as the second most popular reason for attending in CEIR’s report. Attendees are always keen to network with other people in their given vertical and form new connections. Here again, a robust mobile solution can be of tremendous value to event participants for scheduling meetings, exchanging social media messages and forming new connections.
4. Surveys
Make the most of the fact that attendees love to engage their mobile devices by serving them short surveys within your mobile app to ask for their feedback on sessions, speakers, special events as well as their overall event experience.
5. Analytics
After the event, review the analytics and survey reports carefully to determine the overall usage patterns, device and feature popularity and customer feedback. This will provide your team with the information it needs to evaluate the user behavior patterns and create strategies to ensure even bigger success for your mobile offering in the future.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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