New Tech Tools Help Planners Along Each Stage of an Event

November 25, 2020

With virtual elements taking an increasingly prominent role in the events industry, new digital technologies continue to emerge to aid planners with the various components involved in a meeting or exhibition.

Here are four recently launched tools that help organizers in everything from site selection and exhibit booth design to networking and awards.

IFEMA Virtual Site Tour

Madrid-based IFEMA launched a new digital tool that offers a 360-degree virtual tour of the indoor and outdoor spaces, rooms and halls at its Feria de Madrid and IFEMA Palacio Municipal meeting venues. The new technology, created with Recorrido Virtual and available on any device, also allows meeting planners to book and reserve space and receive comprehensive advice throughout the process from IFEMA staff without having to travel to the site.

Convey Services Cloud Exhibit

Convey Services expanded its Cloud Conventions platform with the launch of Cloud Exhibit, the digital version of a custom trade show booth. “Large corporations and big sponsors asked us to develop a way for them to have a custom exhibit inside any virtual event space,” said Bruce Ahern, founder of Convey Services. “They didn't like the flat environment many virtual environments provide.”

The new universal, portable, virtual Cloud Exhibit environment was designed to improve branding and enhance the attendee experience for companies sponsoring or exhibiting at any virtual event, regardless of the platform used. Cloud Exhibit also can showcase products and services by selectively displaying from a collection of formats and assets to match every audience.

Glue Up Speed Networking Tool

Glue Up (which recently changed its name from EventBank) debuted a new Speed Networking Tool designed to help businesses and professionals connect in a virtual environment. The new platform boasts a fully immersive virtual networking experience that allows clients to host meet-ups, exchange business cards and socialize with one another all online and all in one place.

“This feature is like speed dating for professionals,”  said Olivia Ji, president and co-founder of Glue Up. “Instead of looking for a date, you are looking for a person that will help expand your business, professional goals, increase revenue, etc.”

Evessio Awards Room

Recently launched by Evessio, the Awards Room was designed to provide an ideal hybrid experience by combining physical and digital award ceremonies. “Our aim was to create a product for organizers that has it all in one place,” said Thomas Howie, COO of Evessio. “We believe it really does offer a truly global extension to their event brand.”

The Awards Room allows organizers to invite audiences from anywhere in the world and provides sponsors with exposure throughout the ceremony regardless of whether they are in the room or on the screen. The platform also allows networking opportunities and sponsor package ideas, among other tools.

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Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: