MUV Interactive’s BIRD Gives Exhibitors Wings
November 28, 2015
A lot of technology companies are focusing on an app for this and an app for that, but a company based in Isreal, MUV Interactive, has come up with a small, inexpensive gadget that packs a big experience punch.
BIRD is a wearable device that fits on your index finger and senses everything your fingers are doing in space. It allows you to do everything you might do on a tablet device such as touch and gestures, but BIRD is remarkable in that it allows you to do all those things while 100 feet away from that device.
Presenters can flip through their slide deck as they walk through the audience. With BIRD perched on their finger, they can pinch and zoom in on areas of their presentation from the back of the room, and they can even open a website or launch a video.
While it may sound magical, it actually is quite simple. Think of BIRD as you would your wireless mouse. Both use Bluetooth connectivity to communicate with the device, but BIRD is a bit more high-tech than a mouse.
MUV combines three types of sensing technology. Optics sensing detects your position in space; inertia sensing determines what your fingers are doing, and wearable sensing determines your proximity to the device.
BIRD may be a great device for presenters looking to create a more interactive and engaging presentation, but it also could be an even bigger hit with exhibitors.
Exhibitors always are looking for that “thing” that will draw attention to their booth and catch their prospect’s eye. Imagine two or three people running through a demo projected onto a big screen using BIRD.
The presenters’ sweeping gestures are sure to catch attention. Booth visitors, always looking for something new, might be more inclined to slip a Bird onto their own finger and take your presentation for a spin.
It is the type of activity that draws a crowd, but adds value instead of being just another gimmick.
Daniel Star, vice president of business development at MUV Interactive, said that BIRD is simple and intuitive. “It took kids seconds, but of course they have the unfair advantage of being under eight, so maybe that’s not a good case.” Star added, “but even reporters were able to pick it up within less than a minute.”
Star did say that a bit of explanation is required to show people how to use some gestures such as clicking and pinching, but even then people catch on very quickly.
BIRD works with any computer running Windows, Mac OS, Android, or iOs, and any brand of projector. A base unit that looks like a small camera connects via USB port to your laptop or television or monitor, and up to ten BIRDS can connect to that base. The BIRD will work with any software programs you are running.
“If you’ve ever installed a Bluetooth mouse you’ll have no problem installing the BIRD,” Star said.
Although MUV does not know of any trade show customers who have pre-ordered the device, they do have several corporate clients as well as schools and museums on board.
BIRD will sell for $350 which includes the base unit and one BIRD wearable device. However, they are currently offering a pre-order special at $249, with a further discount of $100 to the first 10,000 who purchase a unit. Delivery is expected during the second quarter of 2016.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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