Louisville’s Culinary Scene Showcased in Virtual Reality

August 27, 2016

The Louisville Convention & Visitors Bureau has launched its first 360-degree virtual reality video featuring one-of-a-kind augmented reality graphics and a unique take on the 360-degree viewing experience.

The video highlights the destination’s award-winning culinary scene and is the first of three virtual reality projects to be released in the coming months.

Viewers are immersed in a culinary journey from farm to fork as they are guided through 10 local establishments including 8UP, Crescent Hill Craft House, Harvest, Jack Fry’s, Mike Linnigs, Monnik, Proof on Main, The Table, the Village Anchor and Woodland Farms.

The Louisville CVB partnered with local firm Videobred to create the video.

“Video is so much more than just great shots, it’s about a story. We’ve been blessed in Louisville with a great culinary story that Videobred was able to capture and turn into an experience unlike anything we’ve done before, from farm to kitchen to table, hats off to them” said Zack Davis, director of marketing at the Louisville CVB. 

Jamie Pence, owner of Videobred and editor on this project, said, “360 is the ultimate immersive storytelling tool. Emerging Virtual Reality (VR) technologies place the audience in the middle of the scene. This viewer immersion differentiates VR from typical video storytelling by creating an entirely new audience experience. 360 stories encourage viewers to revisit a story multiple times and often creates stronger and more enduring connection between the viewer and the content. 

Another advantage of this nascent technology is accessibility of content on a multitude of devices allowing VR content creators to deliver innovative stories to a broad audience without the viewer making an additional investment in new technology.

As a technology and a storytelling tool, VR is in its infancy and Videobred is excited to be at the forefront of this revolution.”

The Louisville CVB is using this shareable, cutting edge technology to engage with millennial travelers who are expected to account for half of all global travel spend by 2020.

Louisville’s many memorable eating and drinking experiences provide this demographic with the authentic local experiences they demand from a destination.

While VR goggles and headphones provide the richest experience viewers can also experience the video right on their mobile devices. Watch on our Facebook page at www.Facebook.com/LouisvilleKentucky or by using the direct link here: http://lou.ly/3em.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.