Building better events, optimizing attendee experience: The benefits of an integrated event technology platform

November 5, 2024

Sponsored by MCI 

 

Event organizers are constantly looking for tools that will streamline the planning process and enhance the overall experience for attendees. Integrated event management platforms are at the forefront of this shift, redefining what it means to manage events seamlessly.

Seamless Integration of Core Services

Traditionally, event management involved juggling multiple platforms: one for registration, another for housing and sourcing, and another for lead management. This not only complicated the workflow, but it also increased the chances of errors. Using one integrated platform has dramatically changed this scenario, eliminating the need to switch between different systems, ensuring that data flows smoothly across all aspects of event management. The result is a more organized and reliable process that saves time and reduces stress for event organizers.

Enhanced Registration Experience 

At the heart of any event is the registration process. It's often the first interaction attendees have with the event, and making a good impression here is crucial. Features such as real-time registration tracking, automated confirmation emails and easy payment processing ensure a comfortable experience for both organizers and attendees. Tailoring the registration process improves efficiency and allows event planners to create personalized experiences for their audience.

Streamlined Housing/Sourcing Management

Accommodations are a critical component of planning for any sizable event. Using an integrated platform, event organizers can manage room blocks, negotiate hotel rates and monitor accommodations all from the same technology used for registration.

This integration is critical during the event planning phase, where quick access to accommodation data can influence decisions on marketing, scheduling and more. Additionally, attendees benefit from a straightforward booking process and the assurance of getting the best possible rates, enhancing their overall event experience.

Dynamic Lead Management

For trade shows and exhibitions, generating and managing leads is as important as any other aspect of the event. Exhibitors want to prioritize their efforts on the most promising contacts, improving the effectiveness of their marketing and sales strategies. The integration of lead management with registration and housing data further enriches the quality of insights, enabling a more targeted approach to audience engagement.

A Better Experience for Organizers and Attendees

Perhaps the most significant advantage of an integrated platform is the enhanced experience it offers to both organizers and attendees. For organizers, a unified dashboard provides a comprehensive overview of all event aspects, from attendee demographics to accommodation status and lead generation metrics. This centralization not only simplifies monitoring and management but also aids in making informed, timely decisions.

Attendees, on the other hand, benefit from a smoother, more connected experience. From the ease of registration and booking accommodations to receiving personalized updates and networking opportunities, every touchpoint is designed to enhance their involvement and satisfaction.

What’s Next? 

Developed by MCI USA, OneSystem Plus has advanced AI-enhanced event technology by integrating registration, housing/sourcing, and lead management into a single, streamlined interface. This platform offers customizable registration solutions that meet the specific needs of any event, from small conferences to large-scale trade shows. It simplifies complex tasks with an integrated housing/sourcing management module and leverages advanced AI technology to provide lead management tools that capture detailed attendee data and analyze it to score leads based on potential value. This innovative approach is not just about keeping up with technological trends but fundamentally reshaping how events are planned and enhancing the experience for all attendees.

Elevate your events and embrace an integrated platform that creates an interconnected, efficient and user-friendly approach to how your organization manages event registration and housing. Learn more about what OneSystem Plus can do for you.

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.