Bizzabo Launches New Agenda Module to Enhance Event Engagement
August 21, 2018
Event success cloud solution, Bizzabo, has launched a next-generation agenda feature for conferences and events designed to help event organizers create attendee-facing agenda experiences that boost audience engagement, increase discoverability of sessions and speakers, and provide actionable insights for marketers to maximize event success.
“In-person events have continued to scale at an increasing rate over the past year,” said Eran Ben-Shushan, co-founder and CEO of Bizzabo, which provides marketers with a modern suite of tools designed to create more impactful and rewarding events.
He continued, “It’s more important than ever for marketers to be able to increase brand awareness as well as ensure that the content and schedule of their events are compelling in order to keep attendees coming back for future events. The new Bizzabo agenda fits in perfectly with our value proposition by streamlining event operations, creating an engaged community, and providing actionable analytics to make events more rewarding and impactful.”
Although the unique content and speakers are key differentiators for events, most remain reliant on static agenda tools and PDFs that are difficult to maintain and don’t allow attendees to engage with the program.
With next-generation agenda functionality that makes it seamless to increase brand awareness and enhance the attendee experience, Bizzabo’s new agenda module allows event marketers to:
- Personalize their events with branding and curated experiences that tailor suggested tracks to attendees.
- Pinpoint select sessions to emphasize on the agenda page, ensuring that event keynotes, the biggest speakers and sponsored sessions stand out.
- Predict a session’s likelihood of filling up and when a session appears to be filling up to capacity, close it and redirect attendees to sessions that still have room.
- Take advantage of a built-in rating and reviews system (that enables attendees to interact and review sessions, take part in polls and share feedback for an interactive event experience) that organizers can analyze and leverage to make improvements and increase participation in future events.
Bizzabo’s new agenda feature was designed with the help of the company’s key customers, with a beta version used by some of the world’s largest events, including Hubspot’s INBOUND, a 25,000-person event taking place Sept. 4-7 at the Boston Convention and Exhibition Center.
To learn more about Bizzabo’s next-generation agenda module, go HERE.
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Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las Vegas Hotel & Casino recently completed a $63M redesign and remodel of its 1,830 guest rooms and 155 suites.
Down the street, Bellagio Las Vegas is sporting renovated rooms in the Spa Tower with sunrise-inspired decor and luxurious soaking tubs in Premier King rooms after a $110-million transformation.
Reinvented Luxury Experiences
The Luxury Meetings District, made up of Bellagio Las Vegas, ARIA Resort & Casino, Vdara Hotel & Spa, The Cosmopolitan of Las Vegas, Park MGM and NoMad Las Vegas, is now more connected than ever before. A new interior walkway opened this October for a seamless attendee experience – connecting Vdara, Bellagio, and The Cosmopolitan of Las Vegas, guests can now walk from Park MGM to Bellagio in around 15 minutes.
New on the scene in the Luxury Meetings District is Cathedrale at ARIA, TAO Group’s upscale establishment specializing in exquisite French-Mediterranean cuisine offering elevated private dining experiences that opened in May.
Heralded by World’s Best 50 Restaurants, GQ and VOGUE, LPM at The Cosmopolitan of Las Vegas is opening this fall and will deliver its signature spontaneity and imaginative celebration of France’s Mediterranean cuisine, art, and culture to the unique luxury resort in impeccable fashion.
A “New Wave for Mandalay Bay
A new wave of enhancements and experiences has arrived at Mandalay Bay Resort and Casino, including Flanker Kitchen + Sports Bar, an 8,445-square-foot restaurant that opened this June, perfect for pre- and post-game eats and drinks. Event planner’s favorite, Chef Michael Mina’s StripSteak, received a full renovation and now includes one of the largest private dining rooms on The Strip. Retro by Voltaggio debuts a one-year residency with a fun take on pop culture of the 80s and 90s with classic American dishes. An exciting addition planned for 2024 is Swingers, a 40,000-square-foot oasis of street food, miniature golf and art at Mandalay Bay.
Most exciting for meeting planners, the 2.1 million-square-foot Mandalay Bay Convention Center is undergoing a complete refresh, with lightened space, added eye-catching art, and improved technology infrastructure for even more flexible space. Energy-efficient digital signage now leads the way with faster internet speeds and new AV options.
From renovated guest rooms and meeting spaces to celebrated dining options and dedicated teams, MGM Resorts is dedicated to delivering exceptional and innovative meeting experiences.
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