News
May 27, 2022
Exclusively sponsored by Shepard
The need for show organizers to integrate a digital engagement strategy into their event plan continues to prevail as the industry progresses. While the evolution of the event landscape has posed new challenges, the industry shifts have also created an immense amount of opportunity.
The idea of “connections were made, business was done, the show is closed, the job is complete,” is a methodology of the past when it comes to interacting with your audience. Now more than ever, organizers should be looking for ways to deliver omnichannel experiences for… more
May 27, 2022
Having worked in advertising and marketing agencies in her native Lebanon, then for an event publishing company in Montreal, Rachel Stephan launched her own event marketing agency in 2001—yet she always wanted to create a tech product that would become her legacy.
Her “aha moment” came in 2015 after seeing the successful results of the unique word-of-mouth campaigns her company was running.
“I thought, ‘How can we scale this? How can we better measure it?’” she said. “One summer, we created our first pilot of the project, and my software engineer said nonchalantly, ‘Let’s call it ‘Boule… more
May 25, 2022
Brand discovery platform FounderMade, which was acquired by Tarsus Group in December last year, plans to expand their portfolio with the launch of BeautyMade: The Show for High Growth Beauty Innovators.
Scheduled to take place Oct. 13 at The Barker Hangar in Santa Monica, Calif., BeautyMade will host influential executives in beauty retail, investment and media, while promising to showcase the world’s most creative and emerging beauty brands.
FounderMade is partnering with The Estée Lauder Companies’ New Incubation Ventures (NIV) group. NIV is the early stage investing and incubation… more
May 24, 2022
Trade Show News Network (TSNN) is thrilled to unveil it will be celebrating the 2022 TSNN Awards Nov. 8-9 at host venue CAESARS FORUM in Las Vegas.
The two-day festive event will feature a bevy of awards celebrating all of the amazing innovation at trade shows in the past year, as well as the people who are the best of the best at what they do.
The 12th Annual 2022 TSNN Awards gala celebration and educational conference will be held at the new CAESARS FORUM, which is the host sponsor of the overall event.
“Caesars Entertainment is honored to partner with TSNN to host their Annual Awards… more
May 24, 2022
An expected rebound of the U.S. B2B exhibitions industry is underway, according to the Center for Exhibition Industry Research (CEIR), which released the results of its 2022 First Quarter Index on May 23. According to the stats, the U.S. business-to-business (B2B) exhibitions industry improved significantly in the first quarter of 2022, compared with the previous eight quarters, with cancellation rates for physical in-person events continuing to drop, compared with 2021.
In Q1 2022, the cancellation rate was 9.2%, compared to 91.3% in the first quarter of 2021, 66.2% in the second quarter,… more
May 23, 2022
While the trade show and meetings industry continues its steady path toward recovery, some event-related organizations remain committed to making sure that those less fortunate within the communities they operate aren’t left behind. Check out two event industry entities who recently went the extra mile to make a difference in their home cities and beyond.
Music City Center
Nashville’s Music City Center, in partnership with Sodexo Live! and Nestlé, recently donated 150 gallons of soup to The Nashville Food Project, a nonprofit organization that brings people together to grow, cook and share… more
May 20, 2022
Sponsored Exclusively by Visit California
Palm Springs is the best kind of party town, always evolving and never resting on its laurels. The cool crowd heads to the desert region for hip hotels with poolside DJs, al fresco cocktails, live entertainment, and energetic dance floors.
Take a dip—or just hang out poolside with a Cranky Coyote cocktail—at the Ace Hotel & Swim Club, or venture into the hotel’s Amigo Room, a quirky hipster-magnet that on any given night may host stand-up comedy, bingo, and even arts-and-crafts sessions. Serious beer aficionados need look no further than Yard… more
May 20, 2022
Snöball, a word-of-mouth marketing and audience growth platform for events, formed a strategic partnership with CLIPr, a video analysis and management (VAM) platform using AI and machine learning to make recorded videos searchable by transcription, topics and subtopics. With the alliance, Snöball will pair its event marketing and social amplification expertise with CLIPr’s ability to create more searchable video content to help event professionals greatly increase content personalization and drive audience acquisition, retention and engagement.
With the industry having shifted to virtual and… more
May 20, 2022
Sponsored Exclusively by Visit California
With its gently curved cables and deep orange hue, the Golden Gate Bridge is a total showstopper. Yes, it’s beautiful to behold, but the bridge’s charms are more than skin (or a coat of paint?) deep. On your next trip to San Francisco, try these creative ways to enjoy the bridge and the surrounding area.
Stay at Cavallo Point
The story of Cavallo Point is even older than the Golden Gate. Before the bridge’s construction, the army established Fort Baker as a military base in an effort to fortify the bay. Today, the lovely colonial revival buildings… more
May 20, 2022
Beaches, fish tacos, and beer. San Diego could have nothing but those three things and still be a crowd-pleaser any day of the week. But this laid-back Southern California city has plenty of other layers—including world-class art, architecture, hiking trails, and even an under-the-radar wine scene.
Explore these gems, hidden in plain sight around San Diego County, starting in downtown and heading both north and east. And worry not: You might also sample a few new tacos and beers along the way.
Animae, Downtown
Top Chef alum Brian Malarkey has turned up the volume in multiple ways for his… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.