Don’t Let a Cancelled Trade Show Cancel Your Marketing Goals

Submitted by lpsavas@tsnn.com on Tue, 05/26/2020 - 12:02

Has a cancelled or postponed trade show made you feel stuck and wondering when you’ll be able to pick up where you left off? You don’t have to wait until trade shows can resume to push toward the goals you had made prior to cancellations. Having a contingency plan can help keep you on track toward your trade show marketing goals, rather than letting your efforts fall stagnant.

The Event Buffet Isn’t Dead, But It’s Going to Be Different

The COVID-19 pandemic has event organizers rethinking every component of live events, including food and beverage. With convention centers such as Georgia World Congress Center in Atlanta winding down makeshift hospital operations as they prepare to reopen for meetings, conventions and trade shows later this year, catering companies are being forced to address every component of how they’ll serve guests again, too. But will event F&B ever be the same? What’s on the plate may look similar, but how it’s served will be forever changed.

How To Further Your Sustainability Goals With Virtual Events

Submitted by lpsavas@tsnn.com on Thu, 05/21/2020 - 09:06

It seems like every trade show and event is “pivoting” to virtual right now. For those live events that didn’t integrate a virtual component before COVID-19, it’s been a painful lesson as they struggle to adapt – and quickly. Regardless of what’s happening in the world, virtual should now be a natural extension of any live event, one that provides an even greater opportunity for any organization to further its mission. 

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.