Influencers. They’re only helpful for B2C marketers, right? Not quite. While influencer marketing is an oft-used tactic for companies selling a consumer product or lifestyle, it can also be highly effective for event marketers in the B2B space.
CES 2022, the world’s most influential technology trade show, will require in-person attendees to provide proof of COVID-19 vaccination to participate in the live event, set for Jan. 5-8 at the Las Vegas Convention Center.
Global cloud-based, technology-enabled services leader Intrado has acquired Hubb, a leading provider of hybrid event management technology. Finalized Aug.
As the trade show industry continues to forge ahead with health and safety still very much top-of-mind, major shows across the U.S. have been pulling off successful in-person iterations. Here are two significant events that happened in Chicago and Orlando recently.
As the meetings, conventions and exhibitions industry dusts itself off and emerges from the pandemic, the need to continue envisioning innovative ways of doing business has never been greater.
The trade show industry struggled over the past year as COVID-19 restricted travel and in-person attendance. Now, as vaccines roll out in force and restrictions loosen, the prospect of in-person trade shows seems viable once again. Still, the path forward may not be clear.
Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle.
Want your virtual events and conferences to feel more like fun and less like work? Here are 5 gamification examples to ease your attendees into an immersive experience.
After 23 years as president of the Association of Equipment Manufacturers (AEM), Dennis J. Slater will retire Dec. 31 and AEM Senior Vice President, Construction and Utility Sector Megan Tanel will become the first woman to take the helm in the association’s 127-year history, effective Jan. 1, 2022.
At the start of her career, Informa President Nancy Walsh recalls working in Manhattan in inside sales for a software company when the idea of transitioning into the trade show world basically fell into her lap.
What used to be a regular sight gathers some attention during an interview with Encore President and CEO Ben Erwin. Namely, an employee is seen in the background walking down the hall. Slowly but surely, Erwin is calling in the troops for some limited office work. It may never be five days in the office again, but the blending of physical meetings with Zoom calls has begun. Hey — that sounds a lot like the events industry.
There is no company touching as many meetings, events and trade shows as Encore.
