Hannover Fairs USA is gearing up to debut DOMOTEX USA, a new trade show and conference for the U.S. residential floor covering industry.

Set for Feb. 28-March 2, 2019 at the Georgia World Congress Center in Atlanta, the event is slated be a U.S. extension of Deutsche Messe’s global portfolio of flooring events, including DOMOTEX, launched in Hannover, Germany in 1988.

DOMOTEX USA will include expo space, conferences and education, and feature flooring and flooring innovations, with exhibitors displaying the latest machine-made carpets, wall-to-wall carpeting, textile floor coverings, handmade rugs, resilient floor coverings, design flooring /luxury vinyl tile (LVT) and laminate flooring, parquet and wood flooring, as well as application and installation technologies designed for the residential flooring marketplace.

“Many industry representatives have been asking us for years to launch the DOMOTEX brand in the North American market, as there has not been a flooring trade fair in the Eastern U.S. that demonstrates the quality and breadth of the world’s leading carpet and flooring show, the DOMOTEX Hannover,” explained Dr. Andreas Gruchow, member of Deutsche Messe AG’s management board, Hannover.

He continued, “In addition, given the strong economy in the U.S., much is being invested in commercial real estate such as offices, hotels and shops. The number of residential properties is also growing considerably. These are good conditions for the sale of floor coverings in the United States.”

DOMOTEX USA will target North American-based professionals, including wholesalers and retailers of carpets, floor coverings, wood flooring, LVT and other flooring products for flooring retailers, home builders, developers, floor installers and home improvement and buying groups.

The event will be organized and managed by Hannover Fairs USA (HFUSA), the U.S. subsidiary of Deutsche Messe.

“Launching DOMOTEX USA in Atlanta makes perfect sense because we can offer industry players across the Midwest, Northeast and Southeast the chance to both visit exhibitors on the show floor and to tour the area’s manufacturing facilities,” said Raymond Bianchi, vice president of events and business development at Hannover Fairs USA.

Upon its premiere in 2019, DOMOTEX USA will leverage the power of the DOMOTEX global brand in North America while complementing the floor covering shows in Hannover, Shanghai and Turkey, according to Hannover Fairs USA officials.

“With the introduction of DOMOTEX in Atlanta, we will showcase residential flooring innovations from the center of North America’s floor covering marketplace, adding another vital Deutsche Messe event to our North American portfolio of shows,” said Larry Turner, Hannover Fairs USA president and CEO.