a2z Announces Launch of New Event Management and Marketing Solutions at Expo!Expo!
November 30, 2017
a2z, Inc., provider of cloud-based event management and marketing tools, has been busy developing several new event technology solutions for trade show, exhibition, conference and professional meeting organizers.
In an effort to spread the word about these solutions throughout the events industry, the company showcased three new offerings at Expo! Expo! Annual Meeting, held Nov. 28-30 at the Henry B. Gonzalez Convention Center in San Antonio, Texas.
The Very Important Business Exchange (VIBE) is a turnkey service designed to enable qualified buyers and sellers to engage in real business in a well-managed hosted meeting environment.
According to a2z officials, VIBE will enable show organizers to exponentially augment their high-profile audience’s ROI, create a memorable experience for participants and increase their brand’s perceived value, all without adding any additional work for their teams.
The new 360-degree VIBE program includes the following key features:
• Recruiting buyers and suppliers
• Promoting the program with award-winning marketing
• Providing end-user support
• Onsite management
• State-of-the-art VIP program technology
“The program has been carefully designed to provide value to our clients’ audiences while mitigated the risk to the existence of their events,” explained Bill McGlade, senior director of emerging business for a2z, Inc.
He continued, “All the hassles of operational management, logistics as well as buyer recruitment will be delegated to a2z. VIBE will optimize our clients’ success while minimizing the investment of time and resources from their teams.”
Meanwhile, the User Experience (UX) and User Interface (UI) features have been released to a2z’s native mobile app platform, MyEventPlan.
Powered by ChirpE, this mobile app for trade shows, conferences and professional meetings incorporates the following usability and promotional features:
• Fully branded events with custom home screen app icons
• Smart access via dynamic banners, emails, SMS and social media posts
• Automatic updates and seamless integrations
• Powerful analytics and dashboard reports
• Comprehensive marketing and end-user support
“MyEventPlan app delivers a coherent and logical user flow that is a paradigm shift and an industry first,” said Rajiv Jain, CEO of a2z, Inc.
He added, “Fully compliant with App Store guidelines, it enhances instead of compromising on delivering conversions, engagement and retention for trade shows, conferences and professional meetings.”
Lastly, a2z is gearing up to launch a cloud-based business intelligence and reporting engine within its event management and marketing solutions.
Custom-designed and flexibly configurable, this new reporting engine further enhances a2z’s integrated technology environment that enables client organizations to manage and compare multiple events within one centralized administration system.
Slated for release in 2018, the new reporting engine includes the following key features and benefits:
- Business intelligence platform specifically built for the events industry
- Intuitive, easy-to-use visual interface requiring minimal steps to run routine as well as customized reports
- Real-time and self-service reports, dashboards and visualization
- Streamlined data exploration and drill-down charts for deeper comparative analysis
- Rules-based and user-driven workflows
- Comprehensive report sharing, emailing, scheduling and printing features
“We are thrilled to announce the launch of our cutting-edge reporting and business intelligence features at Expo! Expo! 2017,” Jain said.
He continued, “Our solutions have long offered an incomparable richness and depth of data to event organizers. This new offering will now make accessing, analyzing and utilizing that data to grow their events amazingly easier than ever for all users of a2z’s solutions.”
To learn more about a2z’s portfolio of digital event management and marketing tools, go HERE.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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