The Meetings Mean Business Coalition has launched a new business leader video series to showcase authentic stories of how and why meetings matter across all professions.

The inaugural three video vignettes reflect the widespread reach of meeting face-to-face, profiling a trade association, a not-for-profit, and a corporation.

MMBC will continue to debut new videos throughout the year to highlight how meetings build trust, foster engagement and generate new business

MMBC is bringing in outside voices to propel the campaign and help validate how meetings touch every industry. Those profiled speak to the many unique benefits of in-person meetings, sharing examples of positive outcomes for their companies and their own professional growth. 

These personal stories and examples from those outside the meetings industry help generate more interest and credibility, allowing MMBC to advocate the value of meetings to decision makers in corporate America, Capitol Hill, and everywhere in between.

“Those in the meetings industry understand the power of face-to-face. It’s exciting to bring in outside voices to help spread our message,” said Michael Dominguez, co-chair of MMBC and senior vice president & chief sales officer at MGM Resorts International.

He added, “This video series illustrates the return on investment of bringing people together in-person and provides examples of how meetings foster personal relationships, drive positive outcomes and support strong communities.”

The video series captures a variety of stories that speak to the true impact of face-to-face – whether it’s the deal closed with a handshake, the motivating educational conference someone spoke at, or the innovative idea that wouldn’t have been possible without bringing people together under one roof.

These and future videos will showcase personal examples of how meetings have made the difference in executives’ lives and for their companies:

·         Mike Gallagher, chief executive officer at the Entertainment Software Association, discusses how trade shows like E3 showcase new products and generate industry sales.

·         Cynthia Fenneman, president and chief executive officer at American Public Television (APT), reflects on how the trust and personal relationships developed at conferences result in positive business outcomes.

·         James Curleigh, president of Levi’s Brand®, shares how meetings help create the momentum and engagement for organizations to succeed.

MMBC focuses on showing the real power of what meetings, conferences, conventions, incentive travel, trade shows and exhibitions collectively do for people, businesses and communities.

Working with its diverse coalition members, MMBC brings to life the industry’s value story and champions the larger benefits of communicating face-to-face.

The coalition recently released a survey that found face-to-face meetings, conferences and events deliver topline growth and bottom line results for business leaders in the United States.