TCEB ASEAN Rising Trade Show Campaign Returns

December 9, 2015

The Thailand Convention and Exhibition Bureau (TCEB) is continuing its ASEAN Rising Trade Show (ART) campaign to support the Thai exhibition industry through promoting the country as a high potential marketplace for the ASEAN market.

The ART campaign is expected to run for three years from 2015 with the goal to raise the profile and standard of the Thai exhibition industry.

The first-year of the ART campaign is set to officially finish in December 2015. The number of international exhibitors and visitors in the first three quarters of 2015 increased more than 75 percent year-on-year.

The number of exhibitors and visitors from ASEAN countries increased by 30 percent. TCEB expects the number of international business travellers to Thailand in the exhibition sector in 2015 to reach 175,000 and generating revenues of Baht 15 billion (US$423 million).

By the end of 2016, it is expected the number of MICE travellers to Thailand to reach 1,000,000 with revenues more than Baht 92 billion (US$2.6 billion).

Among those, 191,000 visitors will be from the exhibition sector, generating Baht 16 billion (US$435 million) in economic value.

Nopparat Maythaveekulchai, president of TCEB, said, “In the meantime, TCEB will continue to support trade show organizers as strategic partner in coordinating with relevant government and private organizations in other ASEAN countries in order to explore new business opportunity and markets as well as forming new collaboration network.”

He added, “The ultimate goal is to help Thai trade shows to create more and more compelling elements to attract more domestic international exhibitors and visitors as well as enhance the role of exhibition industry to be a key driver for further cross-border economic collaboration, both within the region and connecting to the global markets.”

Add new comment

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.