Shanghai New International Expo Centre Unveils New Logo, Branding
November 24, 2015
The unveiling of the new logo and brand for the Shanghai New International Expo Centre was held Nov. 20 at Shanghai Grand Ballroom, Kerry Hotel Pudong.
More than 200 guests from government and industry were on hand to help SNIEC celebrate a new era.
The new logo combines the world famous SNIEC name along with two triangles representing the shape of the venue. SNIEC provides a platform to foster the exchange of knowledge, commerce, and cultures.
The dynamic combination of triangles expresses the spirit of cooperation, sharing, and innovation. Lastly, the red and grey colors symbolize vitality and wisdom.
The new tagline, “EXPERIENCE & EXCELLENCE” also debuted during the unveiling ceremony.
SNIEC jointly is owned by German Exposition Corp., a joint subsidiary of Deutsche Messe AG, Messe Duesseldorf GmbH, and Messe Muenchen GmbH; and the Shanghai Lujiazui Exhibition Development Co., Ltd.
On Nov. 4, 1999, former German Chancellor Schroeder, and former Shanghai Deputy Mayors Zhou Yupeng and Jiang Yiren attended the foundation-laying ceremony to kick off the construction of SNIEC. Since then, the exhibition industry venue in the Pudong has become the place in Shanghai to hold exhibitions.
Beginning with its opening on Nov. 2, 2001, the SNIEC project developed from the initial 4 halls over twelve expansion phases into 17 column-free, ground-level exhibition halls, covering 200,000 sqm of indoor space and 100,000 sqm of outdoor space.
SNIEC has 3 entrance halls, 20 loading bays, 2 multilayer parking garages and 5 large outdoor parking lots, providing 4730 parking spaces. The functional design of SNIEC makes it unique amongst all of the other exhibition centers in China.
Boasting outstanding surrounding commercial facilities, plentiful hotels and easy-access transport links, SNIEC is China’s most successful exhibition center, hosting more than 100 events and attracting close to 5 million visitors annually.
SNIEC 2.0 continues the venue’s commitment to customer service and innovation. Earlier this year, SNIEC implemented a series of upgrades which included the construction of an improved WiFi system, development of WIFI-related application, construction of additional transformers, upgraded food and beverage facilities, establishing a service evaluation system, and refining its customer satisfaction surveys.
These measures further the trust and confidence of leading international and domestic organizers to continue to use SNIEC to host their exhibitions, exemplifying “Experience & Excellence”.
Most importantly, SNIEC will continue to maintain its role as a landlord, meaning that it will not launch proprietary shows, nor compete with its customers. Organizers who bring their shows to SNIEC now and in the future know SNIEC will continue to actively protect their exhibitions.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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